The viewing figures for Serie A have dropped by around three million compared to this time last season.
While attendances in the stadiums are up, those watching on television have dropped, just as the rights are up for renewal.
According to the website Calcio e Finanza, the first six league games attracted a total of 35.1m viewers, compared to 38.5m last season.
It should be noted that one game less has been played - the postponed Sampdoria-Roma match - but that wouldn’t account for the drop in viewers.
In addition, last season had the Derby d’Italia between Inter and Juventus in the early rounds, but despite those mitigating factors Sky have seen an eight per cent drop, and Premium Sport 10 per cent.
The most watched game in the opening six weeks was Saturday’s Derby della Mole between Juventus and Torino, which attracted just over two million viewers and a 9.84 per cent audience share.
In second place is Inter’s trip to Roma which attracted 1.8m viewers, with an audience share of 11 per cent.
Every match in Serie A is broadcast on television, and that leads to some very low viewing figures for the so-called lesser fixtures.
Premium Sport showed Genoa-Chievo to just 3,587 viewers for a 0.01 per cent audience share, while Sky got 6,992 to tune in to Udinese-Chievo for a 0.04 per cent audience share.