BLOG ITALIA
Wednesday July 25 2012
Juventus getting too shirty

Juventus’ branding of their new shirt has opened up past wounds. Dave Taylor believes that the once elegant Old Lady should be above such ambivalence.

“Winning is not important, it is the only thing that counts.” That sentence was first uttered by Juventus legend Giampiero Boniperti and now it is on the inside collar of the new Bianconeri shirt.

Luciano Moggi, the club’s disgraced former director general, felt the same way a few years back but perhaps took those words too literally. And today, judging by the motto on the new shirt – ‘30 on the pitch’ – the club has as well.

It’s a phrase in response to the club’s on-going legal battle in a bid to win back the two Scudetti stripped from them in the aftermath of the Calciopoli sporting trial. Official records show the Turin giants have 28 titles, the club are now proudly boasting 30.

At the centre of all this, the jersey itself is aesthetically pleasing and a return to the memorable, four ultra-wide black stripes symbolising the founding values of the club that original chief Edoardo Agnelli envisaged in 1923 – family, union, loyalty and honour. Perhaps he would be shocked at the way the club seems to have forgotten them in a graceless grab for the gravy train of profit and publicity.

Sadly, all it does is give Italian football critics more ammunition and their denigration centres on the fact that by pretending the two titles were earned legally, Juve have shown extreme arrogance. That Juventus have not been reprimanded by the FIGC for their actions shows they cannot keep their house in order and that anything goes in Italian football.

La Signora initially wanted to add a third gold star to recognise 30 title wins, but decided to make a bigger statement by taking their constellation away altogether. “We count our success and it equals 30,” President Andrea Agnelli noted. “Then we look at the calculations of the Federation and we realise that it comes to 28. As we don’t agree, we chose to take the stars away because we don’t recognise such arithmetic.”

Juve had their 2004-05 and 2005-06 successes revoked after their assumed involvement in the Calciopoli scandal. But their current argument is that the club did not violate the FIGC’s article six and there was no proof of Moggi or Juve’s culpability. Moggi was convicted only for threat of deception, with the civil court stating the 2005-06 win was regular. Certainly there is more than meets the eye and several issues are still unclear.

Nevertheless, the new legend makes the club look petty if they are claiming that they won the titles in the face of the scandal. This grand outfit, one which prides itself on its unique spirit, determination and a winning mentality, should be above this debatable one-upmanship. Then again, maybe it’s just plain old new-fashioned commercialism and an inappropriate emphasis on profit.

It has also brought the spectre of the scandal back on to the plate, when they should be putting that era behind them. It’s all well and good claiming winning is the only thing that counts, but there is an equally famous saying introduced by a contemporary of Edoardo Agnelli and that is: “It's not the winning but the taking part that counts.” This was first echoed by the founding father of the modern Olympics, Baron Pierre de Coubertin, and there is no ambivalence about that.

Think you know your Italian football? Share your knowledge, tips and comments to win cash prizes in OLBG's tipster competition - £5,000 monthly.

Have your say...
Mr Akeeno, you are right there are a lot of Juve haters in the world and I'm one of them! Who is trying to destabilize Juve, it's not the Juve haters although it would be nice to take the credit. Conte, Bonocci, Pepe and the whole organisation from top to bottom are corrupt and deserve eveything they get. They did it to themselves as they don't understand the term fair play!! And No I'm not an Interista either as I put them in the same category as Juve!
on the 30th July, 2012 at 6:21pm
Juve give ammunition to the critics????????
And how do we feel back then when we won two championships very strongly on the pitch and were revoked on tje table.
Does,you Dave know how we feel back then and now,when we were wrongfully put in Serie B,70% of the team sold.
Does anybody knows how we feel.
Does anybody know that in world cup final in 2006 between France and Italy ,from 22 players of both teams ,9 were from Juve!!!!!!!!!.
Just wait and see in next 10 years(at leas) who will be first.
on the 30th July, 2012 at 1:14pm
I know there are alot of Juve haters in Italy and the world over, but why is it that all you guys want to do is make our lives miserable. U bring up dis conte, bonucci, pepe BS to distabilise us, disgrace and deplete us, bt wot u dont know is that we have out-grown all of your antics. I promise you bInter, with your coutinho, palacio - even bring mourinho, my Juve will kick you straight to 15th position dis season, and cash-strapped, ugly looking Meelan will get their whooping home and away dis season too, and we will do another 'unbeaten run'. I know you're all scared, you should be, we gave you life! Forza Juventus!
on the 29th July, 2012 at 9:29am
I hope juve can stop this 30 thing once and for all. It makes me sick. Can you not remember about the unfair refereeing when Juliano brought down Ronaldo. Inter is not even petty about that anymore. Don't be a sissy.
on the 29th July, 2012 at 7:15am
@kashlavak sorry buddy juve fans are a little deeper than that, I don't know if you picked your club by YouTube but some of us have been raised with the club.but you quote wikipedia, you must know what you are talking about! Hahaha someone is bitter juve will be ruling serie A for the foreseeable future. fino all fine forza juventus (aka compione d'italia aka 30 scudetti)
on the 29th July, 2012 at 5:13am
led screen mate if you must know lcd are yester year unbeaten in the league pal ruined your poor inter who lets be honest are multi million pound pub team and by the time you get a stadium or even get round to thinking about it ill be collecting my pension so not for the next 40 years at least we will see this season and you bought the treble mate only cost 900 million pounds worth of south americans,you will always be behind milan and juve
on the 28th July, 2012 at 8:39pm
Well, just look at the name of the author and this bizarre pseudo- article start to make some sense. Juve arrogance? Where? Not letting go what u earned with blood and sweat, just bcuz someone accused u doing something and didn't even prove it, is arrogance? Well i accuse u of being an idiot. So have a grace, accept it and don't write ur pathetic little articles anymore. Deal? 
on the 28th July, 2012 at 6:32am
@Paul...you are really going to try to preach to us that Juventus plays "beautiful" football?? Drop the CRT and invest in a LCD screen TV mate! Also, how can you bring up the fact that Inter is leasing a stadium as if Juventus have had their own ground for decades? You are either a Jube fan since last year or you don't remember who were the previous occupants of Stadio Delle Empty...not to mention your new stadium with 12,000 seats...wow what an accomplishment
on the 28th July, 2012 at 3:24am
@rocke Do I need to teach you how to read?? Directly from Wiki:
"After the early years, Torino were denied their first championship attempt by the outbreak of World War I, and their first title was revoked in 1926/27 due to an irregularity in the match against Juventus"

So if you are going to list stats on championships after irregularties then 2006 is fair game for Inter...but wait...You are Juve fan so double standards to apply for your team. So yes, your 1927 title was all fair and square
on the 28th July, 2012 at 3:19am
@kashlavak,

1927
Juventus, 18 games, 27 points, +34 GD
Torino, 18 games, 26 points, +27 GD

2006
Juventus, 38 games, 91 points, +47 GD
Inter, 38 games, 76 points, +38 GD

Like it or not, we won 30 titles on the pitch.
on the 27th July, 2012 at 11:53pm
To all Juve fans , we Interisti have no idea what Serie B is like ? BTW let's see you win "The Treble" Forza Inter !!!
on the 27th July, 2012 at 11:26pm
its not hatred its pure facts you have been found guilty of sporting fraud and as i said as far as I am aware juventus have not .on your other point im so jealous of inter its untrue i mean look at all the things to be jealous of no Italian players loads of mercenaries a leased stadium and a superb brand of football that i watch if i need sending to sleep so of course I am jealous of inter who wouldn't be jealous lol lol lol I mean you might win a title without finishing below top place one day.
on the 27th July, 2012 at 6:48pm
To bianconeri714 ...Another Juve fan that has been a fan since 2008 after seeing a you tube video... please learn the history of your own team before posting...Juve DID not celebrate all 30 titles on the pitch. In 1927 Torino are stripped from their title due to Juve player selling the derby and the title is later given to Juventus. Jube stinks of corruption and shady business since long before most of us here were even born..
on the 27th July, 2012 at 4:20pm
The author is clueless lol. How many titles did juve celebrate on the pitch? 30. Hence "30 sul campo". And he even admits juve were only implicated of seeming like something, yet decides that there MUST be more than what the proof shows. Letting someone as poor as this write for your site truly speaks to the quality of the place, this is truly one of the least professional articles (not to mention completely off point) I've ever read. You should be ashamed you published it.
on the 27th July, 2012 at 3:12pm
All these comments are making me laugh so much! To all Juve and Inter fans you were both caught cheating, the only difference being the statue of limitations! Funny how many refereeing errors went both teams way over the last few years!
on the 27th July, 2012 at 2:58pm
Paul, Your hate for Inter is obviously overcoming the little love you have for Jube.. it shows your fear and admiration for Inter...There is always time to change your life around...better late than never.
on the 27th July, 2012 at 2:44pm
You have to love the inter trolls Trolling again lol I am educated you have been found guilty of sporting fraud Juventus as far as I'm aware have not been found guilty, so carry on trolling mate Juventus are a good team inter are and I laugh at this because inter have always been this, 11 second rate south American mercenaries that play for themselves .you need them titles mate because your a million miles away from winning one with out it being handed to you pal,
on the 27th July, 2012 at 1:07pm
@interjit - telling people they need to educate themselves about football then you start talking about a player becoming "the MVP"? What sport is it you're talking about again? It ain't football. "Great play by the goal tender to block the offense on its field press" and various other hilarities uttered by american "commentators".

As for Juve being a joke of a club - at least we own our own football stadium. Good starting point for a proper football club, wouldn't you think?
on the 27th July, 2012 at 12:47pm
@30 scudetti

Really, and where did you find this "independent" study,
Do i have to remind you a certain goal by muntari?
on the 27th July, 2012 at 12:45pm
paul- only juve would buy cheats,they fit their system.

and second rate s. americans? coutinho will be the MVP of serie a this year, ricky alvarez is destined for greatness,silvestre is proven in serie a and a bargain and finnally palacio has deserved a big move for years.

meanwhile you got............calamity lucio whos best days are behind him

i think you need to educate yourself on footy juventino
on the 27th July, 2012 at 9:26am
No-one on here mentions that Inter count 18 titles yet they only won 17...

If fact as per my previous comment i only count trophies they won up to 2005 before they used Calciopoli to gain success because they couldnt earn it...

If they win something from here (7th!) i would count that because they earned it, not given it.
on the 27th July, 2012 at 9:07am
A little boy walked inside one of Juve's shop and said:
" I would like the new replica kit for 2012"
The store owner replied:
"Which version would you like"
The little boy confused replied:
"The one with no stars"
However, the store owner said:
"No, no I mean do you want the home, the away or the referee version"

Forza Inter!!!
on the 26th July, 2012 at 10:41pm
Juve should put a pyramid instead of the star :D:D:D
on the 26th July, 2012 at 10:38pm
Tell me which club that would not feel like Juve or have not been favoured? They won them as much as e.g. Madrid or Manchester. Period Dave.
on the 26th July, 2012 at 9:41pm
lol inter pff dont hold your breath mate inter got more chance walking to the moon than winning the league,you been buying any second rate south americans lately yet again another inter troll oh by the way they wasnt at juventus when they was implicated clown lol hope your looking forward to your unique brand of boring football as i said before to inter you jelly much !!!!!!!!!!!!!
on the 26th July, 2012 at 8:08pm
Viktor, An independent study of refereeing decisions showed that Juve lost 7 points to errors. It also showed Milan lost 7 points, so Juve would have still won the league.

The same study has shown that Inter have gained points from errors every season for about 6 years. This was 10+ points on a couple of occasions.
on the 26th July, 2012 at 7:36pm
juve are always the victims no matter how many times caught out

lets ask conte what he thinks...oh wait hes in court right now lmao

joke of a club,inter rebirth will hopefully bring the scudetto back to deserving winners this year.
on the 26th July, 2012 at 4:38pm
Lol lol might as well give us the title now then if we can win it with serie b players as the the inter trolls keep saying what chance have inter got now then .good job Juventus supply the national team with some players then ,i mean I've lost count how national team players inter provide its been so many,btw Brazil and the whole of south America would like to thank inter for giving their international players regular game time at the expense of Italians.innocent until proven guilty.
on the 26th July, 2012 at 3:17pm
Im a bit tired of listening to all Juventus propaganda. Yes you wont the league last season, congrats to that. However calm down, it's been years since you won anything at all.

Be a bit more humble, hopefully you do well upcoming season as I like to see a more competitive Juve then I've seen the last 5-7 years. It's like your completely neglecting the fact that ACM was 3 points behind last season, and if it wasn't for various debatable ref calls, the outcome might have looked differently.
on the 26th July, 2012 at 2:53pm
as zeman says the real number of how many titles juve have won without sporting fraud dosent come close to 28 but juve and co insist we have won 30 it doesnt matter. Why dont you juventini start claiming you have won 52 titles its all the same thing its all lies
on the 26th July, 2012 at 12:59pm

Post new comment

Your email address is kept private and will not be shown publicly.
If you have your own website, enter its address here.
Maximum 500 characters.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.
Your responses will be moderated, and sometimes edited, by Football Italia before appearing on the site. Please keep your comments clean and try to keep them relevant to the blog above. We reserve the right to reject views that we deem unsuitable for publication.