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Wednesday July 25 2012
Juventus getting too shirty

Juventus’ branding of their new shirt has opened up past wounds. Dave Taylor believes that the once elegant Old Lady should be above such ambivalence.

“Winning is not important, it is the only thing that counts.” That sentence was first uttered by Juventus legend Giampiero Boniperti and now it is on the inside collar of the new Bianconeri shirt.

Luciano Moggi, the club’s disgraced former director general, felt the same way a few years back but perhaps took those words too literally. And today, judging by the motto on the new shirt – ‘30 on the pitch’ – the club has as well.

It’s a phrase in response to the club’s on-going legal battle in a bid to win back the two Scudetti stripped from them in the aftermath of the Calciopoli sporting trial. Official records show the Turin giants have 28 titles, the club are now proudly boasting 30.

At the centre of all this, the jersey itself is aesthetically pleasing and a return to the memorable, four ultra-wide black stripes symbolising the founding values of the club that original chief Edoardo Agnelli envisaged in 1923 – family, union, loyalty and honour. Perhaps he would be shocked at the way the club seems to have forgotten them in a graceless grab for the gravy train of profit and publicity.

Sadly, all it does is give Italian football critics more ammunition and their denigration centres on the fact that by pretending the two titles were earned legally, Juve have shown extreme arrogance. That Juventus have not been reprimanded by the FIGC for their actions shows they cannot keep their house in order and that anything goes in Italian football.

La Signora initially wanted to add a third gold star to recognise 30 title wins, but decided to make a bigger statement by taking their constellation away altogether. “We count our success and it equals 30,” President Andrea Agnelli noted. “Then we look at the calculations of the Federation and we realise that it comes to 28. As we don’t agree, we chose to take the stars away because we don’t recognise such arithmetic.”

Juve had their 2004-05 and 2005-06 successes revoked after their assumed involvement in the Calciopoli scandal. But their current argument is that the club did not violate the FIGC’s article six and there was no proof of Moggi or Juve’s culpability. Moggi was convicted only for threat of deception, with the civil court stating the 2005-06 win was regular. Certainly there is more than meets the eye and several issues are still unclear.

Nevertheless, the new legend makes the club look petty if they are claiming that they won the titles in the face of the scandal. This grand outfit, one which prides itself on its unique spirit, determination and a winning mentality, should be above this debatable one-upmanship. Then again, maybe it’s just plain old new-fashioned commercialism and an inappropriate emphasis on profit.

It has also brought the spectre of the scandal back on to the plate, when they should be putting that era behind them. It’s all well and good claiming winning is the only thing that counts, but there is an equally famous saying introduced by a contemporary of Edoardo Agnelli and that is: “It's not the winning but the taking part that counts.” This was first echoed by the founding father of the modern Olympics, Baron Pierre de Coubertin, and there is no ambivalence about that.

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Have your say...
I laugh at this argument that Juve were not successful in Europe. In the first 5 years under Moggi, Juve played in 4 European Finals and a Semifinal. Uefa Cup Finalists in '95, Champions League Winner in '96, Champions League Finalist in '97 & '98, and Semifinalists in '99 with a team only good enough for 6th place in Serie A. Then, another Champions League Final in 2003. How exactly is success being defined?
During the same period, it could be argued that Juve were the most successful in Europe
on the 26th July, 2012 at 12:46pm
inter fans beleive juve deserve nothing and had it been moggi and co's (throughout serie a history that favours juve ie when torino's title was handed to juve and when inter deliberatley lost 9-1 to juve in protest are minor examples there are numerous more) then inter would have 3 stars on their jersey long before. Inter historically has far more star playes where has juve has always won with mediocre players that are serie b class
on the 26th July, 2012 at 12:40pm
SHAME ON YOU DAVE!
on the 26th July, 2012 at 12:17pm
Juve should have put the three stars, without this sentence. Of course Juve had 30 scudetti. End of discussion.
on the 26th July, 2012 at 12:13pm
@INTERCHAMP, you sound so bitter its unreal. Just by your name, InterCHAMP clinging onto the only glory years you'll ever have. Hows it feel now to be back where you belong, below Juve on every scale? Hows its feel? Anyone with knowledge knows Inters involvement. You can take the two titles JUVE won if you want, Juve will simply win two more. Good luck ever winning a trophy again!
on the 26th July, 2012 at 12:04pm
@Derek Carty, except that Ben Johnson was proven guilty, which was not the case with Juventus... their case was like "We THINK you're guilty, therefore we should revoke your titles, relegate you, and give you point reductions."
on the 26th July, 2012 at 12:03pm
If Juventus add Van Persie and Suarez to their squad I don't think it'll be long before they officially have 30 since the rest of Serie A seems to be moving backwards.
on the 26th July, 2012 at 10:23am
Nobody is taking the credit away from the fact that Juve is a great team and one of the best in Italy you morons! What this is about is to stand by principles, either you play clean or your dirty as mud. If you stand by Juve's Moggi, then say it openly and dont disguise it, say "yeah we won 30 scudettos even if we cheated in two!". The key piece of the article is the phrase "showing extreme arrogance" and Agnelli has the flag on this and you crazy fans are following his example.
on the 26th July, 2012 at 10:21am
In reply to another comment...

Yes Inter have won on a world level but how did they get that strong in the first place? They couldnt make it to the top without crushing Juve in a court-room, stealing a title, taking our class players on a cheap (zlaten), because you were gifted champions you could sign players like Sneijder, Milito and Eto'o who in 2006 would not have touched the rubbish Inter in a million years...

All titles from 2006-2011 were a knock-on result of a bad trial...
on the 26th July, 2012 at 10:21am
Reading through these comments since yesterday it is very clear how ignorant other supporters (non-Juve) our to the events that unrolled AFTER the 2006 trial was concluded... Inter were found to do more than Juventus but the Statue of Limitations protected them and they were asked to hand back the title and they refused... This is why we seek justice but Inter would rather hide behind the original and confirmed rushed and wrongful trial and cry "cheaters!" lol. The truth hurts them more!
on the 26th July, 2012 at 10:18am
You are all standing here and complaining about juventus that they make italian football look bad and inter and Milan are selling players and not getting any good names to help them in the CL but on the other hand look at juve their active, we have 3 seats in the CL who will get them back to 4?
And yes juve have won 30 on the pitch, lets say 28 did Milan or inter reach 20 yet? NO. so stfu and try to reach or do as much as juve did
Juve is always the ONLY team who helps in the azzurri,1994, 2000, 2006, 2012 and when Italy won the world cup, were do you think the azzurri will be without juve?!
World cup final 2006 it was like a juve training session, so give me one club that helps the italyin football like juve,find one then say juve dint win 30
and im a milan fan btw but the way they played last year and won it i was blown away by them
on the 26th July, 2012 at 9:18am
Dave, you have just written this to bait the fans into and argument. you already state that there is reasonable grounds to dismiss the original verdict but yet you contradict yourself.
Fact is, people forget, JUVE INVENTED THE STARS, they are nothing to do with any governing body so how could they intervene??
Juve invented it, everyone else copied, so Juve can do whatever they please. no doubt everyone will copy writing it in letters next year too!
on the 26th July, 2012 at 8:58am
Putting the issue of how many scudetti Juve have won aside,I am a long term Juventus supporter but I did laugh out loud when I read:

"four ultra-wide black stripes symbolising the founding values of the club that original chief Edoardo Agnelli envisaged in 1923 – family, union, loyalty and honour"

Real loyalty shown to our true captain, Alessandro Del Piero this season. They way he was treated was dispicable. No loyalty in that!!
on the 26th July, 2012 at 8:24am
funny thing is, not even moggi is trying to defend his innocence... yet many juve fans know better i suppose, other clubs also cheat doesn't make juve innocent. there are 20 teams in serie a... and claiming juve won the disputed titles on the field is an insult to teams that played fair.
on the 26th July, 2012 at 8:16am
LAst time i checked Juve can do everything they wish to with their jersey it is none of anyone business. As for the inter fan this is not of your business we believe we have 30 you believe we desreve 28 live with it you cant force us to believe in everything you want us to believe we believe your team is the culprit you believe the opposite. If juve had the third star sewn on its shirt you will be making a huge fuss about it they chose not too but yet you just cant seem to shut up
on the 26th July, 2012 at 8:12am
If Juventus recognizes the ‘30 on the pitch’ then they acknowledge the disgrace.
on the 26th July, 2012 at 7:59am
As a Juventus fan I partly agree with you. The whole matter related to three stars have been handeled extremely badly by Andrea Agnelli. Even though his appointment has led to sporting success, he has handeled some PR matters shambolically: the Del Piero retirement and the three stars discussion.

The three stars matter is an effect of a pathetic Italian justice system. However, to say that Juve are innocent is just as ignorant as saying the other big clubs weren't doing the same thing.
on the 26th July, 2012 at 7:11am
Faccheti was only complaining about refereing, not asking for favors. And designator told to referee to "not to do in favour of Juve" because there was big poing gap and there was already well known about refereing helping Juventus. Doing in favour for Juventus against Inter would be to obvious, so referee was told to "not help Juve", not "to help Inter". This is the reason why all Juve fans interprete the wrong and trying to equal irregularities.
on the 26th July, 2012 at 6:55am
If your point is that this whole 30 sul campo disgraces Italian football then how does the fact the the people that conducted the trial for Farsopoli were clearly linked to Inter not disgrace Italian football?

I can care less about the way the world looks at Italian football. The FIGC did not care to throw Juventus (the club that contributed greatly to the WC 06 glory) under the bus when they had little evidence in a trial that lasted less than the January transfer market. Give me a break
on the 26th July, 2012 at 5:33am
whatever Juve haters say, Juve is the best team in the Italian Football history. Whether it's 28 like the FIGC said, or 30 like we feel and stated in the new jersey, Juve still got the highest Scudetti number. Well, beat that scudetti number if you can ;)
on the 26th July, 2012 at 5:30am
I agree with Arjen.
"look at the future, serie A needs a strong juve/napoli/milan/roma/inter etc in europe, can't we all just get along, lol ;)) "

If Serie A is to come back to it's former glory of the 90s, all the big teams need to do well in Europe. The EPL and La Liga Leagues are a lot higher in the co=efficients because they have several clubs in both the CL and EL doing well. Now add the Bundelsliga to that too.
on the 26th July, 2012 at 4:34am
@Anonymous asking to check all the matches since 1992 : if you check that then you would not have won 5 consecutive scudettos after 2006(and thus the treble) when numerous calls were made in favour of inter. Fact is Inter spent money like water and needed mourinho to win something after 20 years. why? because they couldn't win on pitch. so they created the Farsopoli.
on the 26th July, 2012 at 4:26am
Clubs were talking to refs, including Inter, this was the culture in serie A.

If a race was held where all athletes use steroids, could u single out and punish only the winner? Everybody was on level playing field. The culture is wrong and to call a few of them the cheaters is an injustice.

Justice is foremost about equal treatment and consistency. All clubs were talking, so either all are punished, or none are. I agree w Moggi.
on the 26th July, 2012 at 2:34am
Juve has disgraced themselves, again. i am a life long fan and suggest they need to recognise their errors, apologise and move on. their leadership is morally and ethically deficient. another sad day for the club.
on the 26th July, 2012 at 2:31am
whatever it is,ac milan n inter are still the 2nd best behind juve hahahahha eat that mofos....forza juve !
on the 26th July, 2012 at 2:18am
lol @ inter fans moaning keep the titles you need them more than juventus obviously.two titles where you never came top sums inter up thats what happens when you buy second rate south americans that gets you no where look at both of the milan clubs now struggling to even compete with juve.juventus have summin that will win them numerous titles in the future that the other teams in italy can only dream of.the demotion was a blessing in disguise for us juventus
on the 26th July, 2012 at 1:34am
Hey Rocke, didnt think I would have to clarify this, its quite basic. As anyone over the age of 30 will probably know, Ben Johnson was a sprinter who was stripped of medals for cheating. Juventus say they have 'won 30 on the pitch', so I ask the question how many medals has Ben Johnson 'won on the track'? Im sure that anyone who answers this question wont include the ones that were taken away, unless they are friends, relatives or Ben Johnson himself.
on the 25th July, 2012 at 11:58pm
Is not having stars on your shirt breaking any FIGC rules?
on the 25th July, 2012 at 9:15pm
juve fans dont get it do they. Just check up on both inter and juve matches for the last 20 years or so and youl find out who is the culprit that is unless you are biased
on the 25th July, 2012 at 9:05pm
got to love all the juve haters in here anti juve this and that ,juventus obviously feel like they have a case or they wouldn't waste the time pursuing it
on the 25th July, 2012 at 9:01pm

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