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Wednesday July 25 2012
Juventus getting too shirty

Juventus’ branding of their new shirt has opened up past wounds. Dave Taylor believes that the once elegant Old Lady should be above such ambivalence.

“Winning is not important, it is the only thing that counts.” That sentence was first uttered by Juventus legend Giampiero Boniperti and now it is on the inside collar of the new Bianconeri shirt.

Luciano Moggi, the club’s disgraced former director general, felt the same way a few years back but perhaps took those words too literally. And today, judging by the motto on the new shirt – ‘30 on the pitch’ – the club has as well.

It’s a phrase in response to the club’s on-going legal battle in a bid to win back the two Scudetti stripped from them in the aftermath of the Calciopoli sporting trial. Official records show the Turin giants have 28 titles, the club are now proudly boasting 30.

At the centre of all this, the jersey itself is aesthetically pleasing and a return to the memorable, four ultra-wide black stripes symbolising the founding values of the club that original chief Edoardo Agnelli envisaged in 1923 – family, union, loyalty and honour. Perhaps he would be shocked at the way the club seems to have forgotten them in a graceless grab for the gravy train of profit and publicity.

Sadly, all it does is give Italian football critics more ammunition and their denigration centres on the fact that by pretending the two titles were earned legally, Juve have shown extreme arrogance. That Juventus have not been reprimanded by the FIGC for their actions shows they cannot keep their house in order and that anything goes in Italian football.

La Signora initially wanted to add a third gold star to recognise 30 title wins, but decided to make a bigger statement by taking their constellation away altogether. “We count our success and it equals 30,” President Andrea Agnelli noted. “Then we look at the calculations of the Federation and we realise that it comes to 28. As we don’t agree, we chose to take the stars away because we don’t recognise such arithmetic.”

Juve had their 2004-05 and 2005-06 successes revoked after their assumed involvement in the Calciopoli scandal. But their current argument is that the club did not violate the FIGC’s article six and there was no proof of Moggi or Juve’s culpability. Moggi was convicted only for threat of deception, with the civil court stating the 2005-06 win was regular. Certainly there is more than meets the eye and several issues are still unclear.

Nevertheless, the new legend makes the club look petty if they are claiming that they won the titles in the face of the scandal. This grand outfit, one which prides itself on its unique spirit, determination and a winning mentality, should be above this debatable one-upmanship. Then again, maybe it’s just plain old new-fashioned commercialism and an inappropriate emphasis on profit.

It has also brought the spectre of the scandal back on to the plate, when they should be putting that era behind them. It’s all well and good claiming winning is the only thing that counts, but there is an equally famous saying introduced by a contemporary of Edoardo Agnelli and that is: “It's not the winning but the taking part that counts.” This was first echoed by the founding father of the modern Olympics, Baron Pierre de Coubertin, and there is no ambivalence about that.

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Have your say...
This is completely pontless, baseless and fact bare opinion which should have no place on this website.
Juventus have been exoerated and only Italy's statue of limitations prevents true justice being done. Juve are innocent and Moggias set up by Inter who would have been in mid table obscurity by now whitout their little se up.
on the 25th July, 2012 at 2:45pm
Before Juve & it's supporters accept the removal of our 2 titles that have been won on the field & unjust treatment we have received from FIGC, before we stop being petty & before we start showing class, we ask AC & Inter Milan to show their class & freely go down to Serie B, spend a season down there. We especially ask Inter to remove the title that has been unjustly awarded to them. Once JUSTICE has been done & everyone has been treated equally, shall Juve be more classy & old wounds healed.
on the 25th July, 2012 at 2:41pm
It is not arrogant when you seek justice. Unfortunately two titles were incorrectly stripped from Juve. Those two titles were won on the pitch with sweat and tears. Juve have an obligation to respect the team and players who played their hearts out and battled until the final whistle for those two years.

After all, eventually they will be reinstated by order of the courts.

I believe it is about 'RESPECT' Dave.
on the 25th July, 2012 at 2:37pm
I disagree with this article on each and every point, pretty much.
"30 Sul Campo" is an attempt to stand by the fans, who believe rightly that the two stripped titles should still stand. Placing the 3rd star on the shirt would've been the right thing by Juve fans, but probably wrong for the majority of fans of other clubs. So "30 Sul Campo" is a compromise.
Dave Taylor, that was painful man. Are you having a bad week?
on the 25th July, 2012 at 2:34pm
A very pointless article...badly constructed and with little food for thought. After the most recent Serie A victory, should Juventus move on from the calciopoli scandal? Perhaps. However, isnt this sort of soap opera part of the reason that we all love Italian football? Anyway, irrespective of Dave's personal opinion of Juventus, their shirt and the Italian football scandals, this article is, at best 2 weeks late and at worst, an uninspiring piece of journalism exempt of almost all fact.
on the 25th July, 2012 at 2:30pm
I'm going to tell you why only Juve were punished and not Inter. And why Inter were awarded one of those titles. But you Juve fans will never admit what I'm about to say.

There is a difference between talking to the officials and refs and tell them to favor your team (Moggi), and talking to them to complain about irregularities (Fachetti). But because both shouldn't have happened, as it was not allowed or frowned upon, Juve fans act as if both Inter and Juve did the same. IT WAS NOT THE SAME.
on the 25th July, 2012 at 2:08pm
Dave Taylor, it seems you have been getting too shirty with Susy Campanale. A troll-like blog such as this would have made her just as proud. What is happening to FI nowadays?
on the 25th July, 2012 at 2:05pm
I think Juve motto is very explicit in this sense. All other talk is just slave/loser mentality of "moral superiority". Grow up and get your fact right. Where are yor facts, pseudo-fans and pseudo-journalists? Huh? Or things like "I Think", "I hear", "I have an opinion", are FACTS nowadays? Or you think that just repeating "Juve are cheaters" and "Ladri" is enough? Juventus is for Juventini!
on the 25th July, 2012 at 2:02pm
@Arjen keep winning those trophies in rome!
Never thought FI would troll me with this sort of article...boy was I wrong!
on the 25th July, 2012 at 2:01pm
1989 - 2006 Inter Milan were Scudettoless
2006 - 2010 Calciopoli aftermath they get "5"
2011 - 2012 Back to normal, Scudettoless

Now Juventus and AC Milan have found their feet again they finish 7th and come crashing back down to where they should be and always have been. Calciopoli bought them some time by crushing rivals to pick up some paper trophies and cheap players like Zlaten.

Juve and AC earned their right to be on top, and Juve have done it all over again ;)!!!!
on the 25th July, 2012 at 2:00pm
@matt

Wait... so you have to be Italian to understand Italian Football.. that's the stupidest thing I've heard in a long while. You actually have to be Italian to write about it?
Now that's a big laugh.
on the 25th July, 2012 at 1:57pm
Seriously? This article is pointless. Juventus should just roll over for something which they were proven not to have done?! Its pathetic to assume Agnelli is doing this for profit or branding (surely bringing up the whole issue harms our image more than it does strengthen it). I am shocked at how poorly written this article is.
on the 25th July, 2012 at 1:56pm
@Manni

Thats ok lol! I would rather cut out my own tongue than defend Int*r...

I was pointing out how silly and pointless their "insults" are while the Juventus fans bring up the facts!!
on the 25th July, 2012 at 1:53pm
@ Davor, is that you Dave Taylor? lol
on the 25th July, 2012 at 1:52pm
dave, are you an inter fan. this is the most stupid article of all time
on the 25th July, 2012 at 1:51pm
As a devoted Juve fan this whole issue has re opened old scars. I agree in part with Dave, I believe Juve are doing a disservice to their great history by refusing to let things be. I'm sure they will win more titles, however I do understand the hurt but this whole thing is making them look petty to the people who are " uneducated" in Italian football.
on the 25th July, 2012 at 1:50pm
Juve cheated and they paid for it...I wonder why they want to drag my inter down lol its funny how some juve blind fans still argue about this...move on
on the 25th July, 2012 at 1:47pm
funny that this website hardly publishes articles when juve was cleaned of the violance against article 6 etc. but do publish such a biased piece of paper.
i am not here to tell who was guilty and who not but you as a journalist should be objectiv and not so biased.
and umberto and gianni would fight for juves rights like andrea does. would one of them still be alive this whole calicopoli thing would never happend.

why on earth should someone who was wronged just say ah i'm ok with it....
on the 25th July, 2012 at 1:46pm
I think the only one digging up calcipolo again is the authot of this article. I think juve have done a great job by pulling away the stars and in this way ending the discussion 2 or 3 stars. The phrase 30 on the pitch is the way juventini think about it, and the club has the right to reflect this.
on the 25th July, 2012 at 1:44pm
@Derek Carty, what is 'Ben Johnson', a sport club?

@Dave Taylor, it's 2012 and I'm amazed on how you missed all the Farsopoli updates since it's started, do your research about Calciopoli, you can find it everywhere.

@FI crew, time to employ the 'Goal Line Technology', if you know what I'm talking about.
on the 25th July, 2012 at 1:43pm
@Pado: I don't say winning doesn't matter. Of course it does! But NOT at all cost which Juve seems to impy!
I'd rather loose honestly going down fighting than winning cheating or playing boring game in game out (I dont say Juve does nowadays btw).

Fair play, entertainment, fun, passion: winning should be achieved with all those virtues intact, without them Roma wouldn't be what it is, without these virtues Juve remains the same.....
on the 25th July, 2012 at 1:43pm
I don't care what Moratti and Berlusconi says. I don;t believe in FIGC, they are liars and doesn't know what justice means. I just bought beutyfull shirt with 3 stars and I will wear it proudly!
on the 25th July, 2012 at 1:42pm
Juventus did win 30 titles on the pitch...

This is a poorly researched and crass article. Italians have a habit of shooting themselves in the foot. What happened to Juve after calciopoli was a disgrace, totally overblown and political motivated.

Italian football was put back 3 yrs+ by what happened to Juve. Only now do we see the result of a re emergent Juve. Euro Finals for Italy and a team that will compete for the champs league trophy.

Forza Juve Forza Italia (the two are symbiotic Dave)
on the 25th July, 2012 at 1:39pm
@ Davor, lol! how deluded r u! ur sure Inter would have won something?? they have and ALWAYS will be in Juve and Ac milans shadow, Italys traditional 3rd team! they just couldnt take the losing and 3rd best mantle so cooked up the calipoli case which they were deeply involved in rushed through the case and then dominated serie A whilst Juve were stripped! and look whats happened come full circle Juve are back and with a Bang its not been easy but they have set the standard again, where r Inter?!
on the 25th July, 2012 at 1:26pm
Definitely one of the weirdest FI opinion pieces I've read. Taylor seems to have no point - going from the shirt-to phrases-to Calciopoli-to various accusations and brings nothing to light except the unfounded and deep-lying bitterness of the author who is struggling to attack a club that is doing great things - not only for itself, but for Italian football as a whole. The implication that the club's stance of '30 won on the field' is an effort by the club to profit off fans is insulting.
on the 25th July, 2012 at 1:26pm
@ martin, sorry mate just read ur comment again, sorry just this article has really ticked me off...thought u were defending inter.

My bad
on the 25th July, 2012 at 1:18pm
@ Martin and whats ur point???! didnt inter kick a fuss when all this started years ago and say they have been cheated etc! and now when the true picture of events came ot light what did inter and moratti do?? go all quiet and political and said leave it to the authorities full well knowning they have been caught out and in turn showing that the WHOLE thing was and is a FARCE! and inter as just as much to blame then others of not more! the ONLY team who gained from all this was INTER.
on the 25th July, 2012 at 1:17pm
I love how the only comeback Juventus haters and Inter supporters have is the word "cheaters" and "Your boring" because there is no evidence against Juventus that they can use where we have stacks haha lol.
on the 25th July, 2012 at 1:11pm
What a bias article. I'm assuming Dave you've chosen to blank out the 14 month re-trial by Palazzi which proved we were practically innocent and that inter and milan should have been relegated instead. The maximum punishment 4 what we did has only ever been a fine or 1 point penalty, yet we were relegated, docked points, fined, kicked out of europe, had titles stripped, our team dismantled and reputation ruined. And you think we should just accept it? Written in very poor taste, very unlike F I
on the 25th July, 2012 at 1:08pm
Dave, I will never again read another of your articles on this site. Others have already summed up the rebuttal very well re Calciopoli.
So in your opinion, people when they are wronged should just suck it up and be "classy" about it. You would have made a great slave driver on a cotton plantation a few hundred years ago.
FIGC silence on the matter speaks volumes - they know Juve were wronged but no way in hell will they ever admit to that, so they just say nothing.
RESIGN FROM YOUR JOB DAVE.
on the 25th July, 2012 at 1:05pm

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