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Wednesday July 25 2012
Juventus getting too shirty

Juventus’ branding of their new shirt has opened up past wounds. Dave Taylor believes that the once elegant Old Lady should be above such ambivalence.

“Winning is not important, it is the only thing that counts.” That sentence was first uttered by Juventus legend Giampiero Boniperti and now it is on the inside collar of the new Bianconeri shirt.

Luciano Moggi, the club’s disgraced former director general, felt the same way a few years back but perhaps took those words too literally. And today, judging by the motto on the new shirt – ‘30 on the pitch’ – the club has as well.

It’s a phrase in response to the club’s on-going legal battle in a bid to win back the two Scudetti stripped from them in the aftermath of the Calciopoli sporting trial. Official records show the Turin giants have 28 titles, the club are now proudly boasting 30.

At the centre of all this, the jersey itself is aesthetically pleasing and a return to the memorable, four ultra-wide black stripes symbolising the founding values of the club that original chief Edoardo Agnelli envisaged in 1923 – family, union, loyalty and honour. Perhaps he would be shocked at the way the club seems to have forgotten them in a graceless grab for the gravy train of profit and publicity.

Sadly, all it does is give Italian football critics more ammunition and their denigration centres on the fact that by pretending the two titles were earned legally, Juve have shown extreme arrogance. That Juventus have not been reprimanded by the FIGC for their actions shows they cannot keep their house in order and that anything goes in Italian football.

La Signora initially wanted to add a third gold star to recognise 30 title wins, but decided to make a bigger statement by taking their constellation away altogether. “We count our success and it equals 30,” President Andrea Agnelli noted. “Then we look at the calculations of the Federation and we realise that it comes to 28. As we don’t agree, we chose to take the stars away because we don’t recognise such arithmetic.”

Juve had their 2004-05 and 2005-06 successes revoked after their assumed involvement in the Calciopoli scandal. But their current argument is that the club did not violate the FIGC’s article six and there was no proof of Moggi or Juve’s culpability. Moggi was convicted only for threat of deception, with the civil court stating the 2005-06 win was regular. Certainly there is more than meets the eye and several issues are still unclear.

Nevertheless, the new legend makes the club look petty if they are claiming that they won the titles in the face of the scandal. This grand outfit, one which prides itself on its unique spirit, determination and a winning mentality, should be above this debatable one-upmanship. Then again, maybe it’s just plain old new-fashioned commercialism and an inappropriate emphasis on profit.

It has also brought the spectre of the scandal back on to the plate, when they should be putting that era behind them. It’s all well and good claiming winning is the only thing that counts, but there is an equally famous saying introduced by a contemporary of Edoardo Agnelli and that is: “It's not the winning but the taking part that counts.” This was first echoed by the founding father of the modern Olympics, Baron Pierre de Coubertin, and there is no ambivalence about that.

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Have your say...
How many gold medals has Ben Johnson 'won on the track?'
on the 25th July, 2012 at 1:54pm
This article has to be the most short sighted, ignorant, idiotic argument, written by someone who is uneducated and clearly knows nothing about the facts and i repeat FACTS of calciopoli! no mention of the recent trial in Napoli which cleared Juventus of any wrong doing. So with new evidence coming to light Juventus have every right to challenge the decisions of 2006. even my relatively inexperienced work within Journalism never have i come across such rubbish!!
on the 25th July, 2012 at 1:46pm
Inter proven guilty? In which reality?
on the 25th July, 2012 at 1:45pm
This is the most ignorant uninformed article I have ever read. Nothing else needs to be said.
on the 25th July, 2012 at 1:42pm
Wait a minute... Juve were not proven guilty but was sentenced & their rivals Inter who was proven guilty & wasn't fined let alone sentenced must just accept things the way they are & move on.... REALLY ???

Ask Buffon, Zebina, Thuram, Canavaro, Zambrotta, Vieira, Emerson, Camoranesi, Nedved, Del Piero, Trezequet, Ibrahimovic, Mutu, etc etc etc what they all think about the 2 revoked scudetti...

I thought the rules apply to all the teams, since when are some more equal then others....
on the 25th July, 2012 at 1:40pm
What an arrogant and ignorant blog! It is clear from the article above that you have no idea about the details of Calciopoli and what followed regarding the statute of limitation. Educate yourself! It is a shame that such a website as FI would allow such articled with no substance at all to appear on their blog.
on the 25th July, 2012 at 1:24pm
Uf, if only Inter is so powerful to create such a case and construct trials....I am sure they would won something before it was found out that Juve are cheaters.
on the 25th July, 2012 at 1:16pm
All the Juve fans are acting ridiculously. If you feel that you had won those titles correctly, why do you care what other people think? People saying that everyone was involved, maybe they were, but you WON the titles at that point and therefore that's why the titles are stripped. I agree that the titles should have went unawarded and Inter should not have accepted their 'token scudetto', but Juve fans, at least admit that dealings within your club were pretty dodgy at that time.
on the 25th July, 2012 at 1:15pm
@ Arjen - If Roma were uninterested in the results, they would not have abandoned their grand project after only 4 months. The hiring of Luis Enrique was an inspired choice for the project Roma had in mind, but the decision to sack him was made by Christmas. You are using Roma's meager haul of 3 Scudetti to justify a loser club on "moral and ethical" grounds. Sell it to the tourists.
on the 25th July, 2012 at 1:14pm
This is a poor article, with little research done. Love Moggi or hate Moggi, the fact is that in 6 years of accusations no evidence has emerged that suggests he was guilty of sporting fraud.

When the FIGC eventually got around to investigating this scandal properly, they declared "honest" Inter as being guilty of sporting fraud, but let them keep their cardboard title anyway!

This slogan is not the scandal. The FIGC's unfair treatment of Juve, and the conflict of INTERests in the 2006 trial is
on the 25th July, 2012 at 1:10pm
Why would FI allow that totally biased piece of garbage anywhere near their website? Dave finishes off with "It's not the winning but the taking part that counts"...yes dave we know the Olympics are here... and of course none of the nations care about how many golds they get.
on the 25th July, 2012 at 1:10pm
Ha ha, your comments are classic Juventini comments. Of course, you act like nothing happened, but everyone knows that you are not clean. Even you, but you are to proud to admit that.
on the 25th July, 2012 at 1:08pm
You juve fans are soooo boring,haahahahaaha
on the 25th July, 2012 at 1:07pm
U want some objective opinion? Ill give u some. Heres the fact! Inter, milan, n lots of italian club are also guilty of sporting fraud. So Why does only juve was relegated? Get ur brain straight!
on the 25th July, 2012 at 1:07pm
I won't go to the depths that others have in dismissing this blog. The writer seems to have an opinion, one which almost everyone must take exception too for understandable reasons. This really is a no win situation though. I have yet to meet two people who agree on ALL aspects of Calciopoli.The problem was that it was poorly handled by the Federation in the first place and everything else is a consequence of that.
on the 25th July, 2012 at 1:03pm
I have said this before:
Juve:"Winning is not important, it is the only thing that counts."

Roma:"Never slaves to the results."

What a difference in philosophy: winning at all costs vs making values as passion, entertaining your fans, having fun and being fair without cheating.

Juve never seem to learn, their line "winning is the ONLY thin that counts" almost is a confession they ARE guilty of cheating from themselves for their "ultimate (and only)" goal: winning. the irony.........
on the 25th July, 2012 at 1:02pm
I am a Milanista and I will deviate from our usual stand (Hate Inter and ignore the Old Lady Juve)and concur with Dave on this. Juve are showing too much arrogance by insisting on the 30 scudetti. Winning is important but there are rules that must be followed. The 30 sul campo is a direct provocation to FIGC who surprisingly are till quiet. And isn't it mandatory to put the gold star if you earned them? I think Abete and Co should reign on Juve now or it will be a bad precedence forever.
on the 25th July, 2012 at 1:00pm
Shocking article to appear on this usually brilliant website. Do you know anything about Calciopoli?
on the 25th July, 2012 at 12:55pm
Total and utter lack of professionalism and knowledge on behalf of this columnist! I am shocked that someone who pretends to discuss football professionally can write such nonsense, as if we have no eyes and ears for everything that has come to light since 2006.

DISGUSTING!
on the 25th July, 2012 at 12:54pm
The guy who wrote this garbage is Dave Taylor.
In other words definately not italian.
In other words has no idea about Italian football and the true facts behind this.
Why are you even writing for football italia Dave??
Whats wrong with your league?
With this garbage you have shown how little you know of Serie A when you are supposed to be recognised as somewhat of an expert seeing you report for a site DEDICATED to Serie A.
Please resign and dont write anything else on this site again.
on the 25th July, 2012 at 12:51pm
I would love to use some offensive words for the un-educated person who wrote this article and deliberately ignored certain FACTS."Nevertheless, the new legend makes the club look petty if they are claiming that they won the titles in the face of the scandal" But Inter are? Inter Milan violated Article 1 for SPORTING FRAUD and are the holders of the 2006 title????? How is that justified then?? Either no-one was guilty or everyone is. It is unjustified and so juventus protest and rightfully so...
on the 25th July, 2012 at 12:49pm
Hey mister who wrote this article, what? So you said Juve did something wrong, and they're THE ONLY ONE did it? Do you read newspaper, oh silly me, of course you do. But you didn't put to your account that EVERYONE did it. Why? It's on the news, mister. Recent evidence with Facchetti name in it? Hello? That's why Juve demand equality, at least they can throw away that cortoon scudetto of Inter! Oh but no, you just blind. Here Juve want the justice but obviously you can't see that.
on the 25th July, 2012 at 12:48pm
What a short sighted, unnecessary and cheap journalism. Utterly one sided and frankly pointless. Juventus have a right to have that inscription On their shirts. It is nothing to do with the figc 'keeping their house in order'. Next time you do a blog please try harder.
on the 25th July, 2012 at 12:44pm
Dave, next time just focus on the facts, we don't need more of your tantrums!
on the 25th July, 2012 at 12:42pm
I agree that Juve looks petty by putting such a slogan on the shirt. All Juventini know we have 30 Scudetti, and when the courts ruled that only Inter had committed Sporting Fraud, that would have been the time for FIGC to heal old wounds, but FIGC hid behind a new Statute of Limitations. I can get behind removing the stars, or adding the 3rd, but not this silly slogan. We don't need it.
on the 25th July, 2012 at 12:41pm
what a load of nonsense dave!

why should Juve forget about the past? The new Juventus is born out of injustice and anger towards the FIGC and calcio, every year we win the Scudetto we should remind all of Calciopoli and the demise it brought to us...

there is overwhelming evidence to suggest that we were not guilty yet because of the statute of limitations nothing will ever be corrected.

it was Juventus who decided to have stars for every 10 league titles, now we decide not to so live with it
on the 25th July, 2012 at 12:40pm
I can't believe just what I've read. Where is this guy from anyway? Dave... Do the rest of us a favor and get a life... Please!
on the 25th July, 2012 at 12:37pm
Dave this blog is utterly ridiculous, slap yourself for the disgraceful comments you have made about juventus today, just shows football does have its idiotic spectre's and adam your defiantly one of them mate 0 titles he says.. I gaunrtee we all ready wiped the floor with any team u support in series A
on the 25th July, 2012 at 12:36pm
you missed the fact that it was Agnelli who starts the gold star for every 10scudetti they've got. and the other just follows that tradition.
Even if juve decide to put the third star on their shirt, it's all legal. There's no valid rules or legislation for that.
Yet they decide not to, just to prevent controversy from they who don't know the facts.
My advice: check your fact before running your mouths or pens off
on the 25th July, 2012 at 12:35pm
Oh come on! All of you Juve fans that keep saying Juve is innocent in the Calciopoli are just ignorant. Half the Serie A + some other teams were involved, if you think there is no corruption and lies in Italian football you are all just too pathetic. Throw away your Juve glasses and look at the case objectively instead!
on the 25th July, 2012 at 12:34pm

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