Sport Mediaset are claiming that Juventus are closing in on a €120m stadium naming rights deal with Samsung.
The South Korean giants are said to be looking to sign a five-year agreement with the Old Lady which would see the Juventus Stadium rebranded as the Samsung Stadium.
Samsung have apparently been in talks with Sportfive, the company who agreed a 12-year naming rights deal which sees the Italian club receive a minimum of €6.25m a season.
Juventus have yet to react to the rumours and they haven’t in the past when Samsung were again linked with their arena.
In November 2012, Juve and Samsung penned a sponsorship contract which saw them become the club’s technological partners.
In the Korean language, Samsung means ‘three stars’.