Juventus are reportedly sending a delegation to Madrid for talks with Real over Gonzalo Higuain after Arsenal entered the race.
The Argentine hitman has confirmed he wishes to leave this summer and has been linked with Juve, Arsenal and Napoli.
According to Sky Sport Italia, Bianconeri President Andrea Agnelli and director general Beppe Marotta will fly out to Spain on Sunday.
Agnelli aims to have face-to-face negotiations with Real Madrid President Florentino Perez in a bid to put Juve in pole position for the striker.
There have been some suggestions that Real could offer Higuain to Napoli plus cash in exchange for Edinson Cavani.