Juventus general manager Beppe Marotta admits there is a “tough atmosphere” at the Stadio Franchi.
The director spoke to Sky Sport Italia on the touchline ahead of the 18.00 GMT kick-off in the second leg of the Europa League Round of 16.
“The DNA of Juventus is to try our best to honour every competition. It’s a tough atmosphere tonight, we can see and hear that, but it is our duty to give all we can,” said Marotta.
The first leg ended 1-1 in Turin and Marotta and his staff had lunch with Fiorentina patrons today, a chance to calm the often very tense rapport between the rival clubs.
“I can say every time there is a European fixture there is this protocol of a lunch put on by the host club. It was a cordial occasion.
“We talked about football in general and the two clubs, but we didn’t clarify anything in particular.”
Juventus remain the only Serie A club to have built their own stadium, but others including Roma, Milan, Catania and Cagliari are eager to follow suit.
“We can be used as a model for others. I’d also like to note the final eight in the Champions League are clubs who make considerably more revenue than us and that does make a difference in the market and therefore eventually on the field.”