James Pallotta believes the rest of Serie A should follow the example set by Roma and Juventus.
The Giallorossi have already secured their status in the Champions League group phase next season and are still in with a slim chance of the Scudetto.
They also unveiled plans to build a new stadium to be ready for the 2016-17 season.
“I think we clearly bought an extremely undervalued asset. At the end of the day, it's Rome, one of the greatest cities ever,” Roma President Pallotta told Reuters.
“Italian football was number one and I think it will start getting back there when people see what Juventus has done, what we are trying to do with the stadium.
“If we can get that built in the time that we think we can we have a huge advantage on a lot of other teams, not just in Italy but a big advantage vis-a-vis other teams in Europe.
“When you look at Italy, there are a good six to eight teams that can be fairly competitive over the next few years.”