Monday May 26 2014
Juve lead Italy’s football brands

Juventus are now Italy’s most highly valued football brand, according to a study released today, ahead of Milan and Inter.

Brand Finance have released their annual report that ranks clubs across European football on the projected value of their brand.

The findings for 2014 have placed Juventus as Italy’s highest value brand, with the Bianconeri listed 13th overall, maintaining the same position as last year.

The Old Lady’s brand is valued now at $247m, compared to $180m 12 months ago. Milan, meanwhile, have fallen four places in the rankings to 14th, with their valuation dropping by $27m to $236m.

City rivals Inter are listed for a consecutive year in 15th, with their valuation rising $1m to $152m.

Napoli drop out of the top 20 to 21st in 2014 despite a $20m increase in value to $121m,  whilst Roma rise two to 26th, valued at $108m now, and Lazio move up six to 44th, priced at $62m.

Brand Finance’s football brand values

1 Bayern Munich - $896m

2 Real Madrid - $768m

3 Manchester United - $739m

4 Barcelona - $622m

5 Manchester City - $510m

6 Arsenal - $505m

7 Chelsea - $502m

8 Liverpool - $469m

9 Borussia Dortmund - $327m

10 Paris Saint-Germain - $324m

11 Schalke - $313m

12 Tottenham - $248m

13 Juventus - $247m

14 Milan - $236m

15 Inter - $152m

16 Ajax - $149m

17 Galatasaray - $141m

18 Hamburg - $138m

19 Atletico Madrid - $126m

20 Everton - $121m