Fiorentina and Colombia star Juan Cuadrado is a target for many clubs, but Roma are leading the pack.
Cuadrado was valued at a minimum of €30m before the World Cup, but his performances in Brazil have only seen the price-tag soar.
His team will face hosts Brazil in this evening’s quarter-final and garner even more international attention.
According to Sky Sport Italia, Roma remain the favourites to prise Cuadrado away from Florence, ahead of Bayern Munich, Barcelona, Juventus and Manchester United.
The versatile winger is valued at €40m and rising, so the Giallorossi are eager to get the situation locked down as quickly as possible.
It’s reported Roma directors have set up a new meeting with Cuadrado’s agent to push their case, which includes the chance to play in the Champions League.
His pace and dribbling skills would fit in well with the current set-up alongside Gervinho.
Betting on Serie A? Bet365 are offering a 100% deposit bonus, up to £200 - find out more