Juventus have presented their new project, building a training ground, hotel, stores and an international school next to the Stadium.
The Bianconeri already because the first Serie A club to build and own their stadium, but have struck another deal with the Turin council to expand.
Today approval arrived for the club to have a 99-year lease on the 180,000 sqm Continassa area – behind the Juventus Stadium – to build a new training camp for the squad, a hotel and a Concept store.
This will include a park, a monument in honour of the Heysel victims and a new road.
The club headquarters will also move to Via Druento in the Continassa section, while an International School of Europe is going to be constructed too.
This is a complete reworking of what Turin Mayor Piero Fassino called “an area that was very compromised in environmental and social terms.”
Juventus general manager Aldo Mazzia confirmed between the stadium, Juventus Museum and this other extension, the project requires €340m investment.
The club bought the rights to the land for 99 years at a cost of €12m and claim it will create 300 jobs in the area.
“We’ll bring the team back into the city and make the current Vinovo camp into the first Football Academy in Italy.”
However, this step is only the first in the planning stage and will require another four months to get the paperwork in order.
It’s believed the building process itself will take 21 months.