Sampdoria unveiled a new initiative this season, as ball boys will be replaced by ball ladies on the touchline.
Usually the ball boys during an official match are members of the club’s own youth academy, or even locals in and around the city.
During last night’s 4-2 win over Eintracht Frankfurt, Sampdoria debuted their new group of ball ladies – adult women whose job it is to put the ball back into play quickly.
President Massimo Ferrero will continue this in the future, as he wants “the club to promote positive messages, fair play, social and sporting sensibility.
“This is a contribution towards a modern sport without prejudice.”
Betting on Serie A? Bet365 are offering a 100% deposit bonus, up to £200 - find out more