Andrea Agnelli has reportedly pressed upon the Juventus team the importance of their tour to Asia and Oceania.
The Bianconeri play matches in Indonesia, Australia and Singapore over the coming two weeks as part of their pre-season preparations.
Reportedly in heading out this weekend, the squad were told by their President of the importance this tour has.
“I know it will be a challenging tour, but do yourself proud and make the most of it,” Tuttosport report Agnelli as telling the players this week.
“Initiatives such as these are crucial to getting a stronger Juve brand across the world and, therefore, find more resources to improve the team and take it to the highest levels.”
It is understood that the three-game tour will earn Juventus approximately €5m.