Sampdoria” data-scaytid=”1″>Sampdoria have presented their new jersey, sponsored by Sin City 3D, with Frank Miller and Robert Rodriguez.
It begins a collaboration between the club and Lucky Red films, so in future more special edition jerseys could be sponsored by upcoming cinema releases.
“This jersey is the kick-off for our plan of communication,” explained the Lucky Red director of marketing.
Sampdoria have presented their new jersey, sponsored by Sin City 3D, with Frank Miller and Robert Rodriguez.
It begins a collaboration between the club and Lucky Red films, so in future more special edition jerseys could be sponsored by upcoming cinema releases.
“This jersey is the kick-off for our plan of communication,” explained the Lucky Red director of marketing.
“This is a new generation of sponsorship. We are in the era of social media and will make the most of it.”
They also announced that it works both ways, as at the Italian premier of Sin City 3D director Robert Rodriguez and creator Frank Miller will be presented the Number 10 and 9 Sampdoria jerseys.
Coach Sinisa Mihajlovic commented he loves “splatter films,” while striker Stefano Okaka has his eye on a career in cinema.
“People tell me I look like Denzel Washington…”
Picture credit: @sampdoria