Milan are reported as looking to increase commercial revenue by tapping into the lucrative Chinese market.

Tuttosport reports that Richard Lee was a guest of Milan President Silvio Berlusconi for the Rossoneri’s 1-1 draw with Fiorentina on Sunday.

Lee is the CEO of Wo Kee Hong, a Hong Kong based company which specialises in distributing brands in the Far East, in particular China.

The Diavolo are reported as looking to increase revenue by expanding into the largely untapped market.

Milan are reported as looking to increase commercial revenue by tapping into the lucrative Chinese market.

Tuttosport reports that Richard Lee was a guest of Milan President Silvio Berlusconi for the Rossoneri’s 1-1 draw with Fiorentina on Sunday.

Lee is the CEO of Wo Kee Hong, a Hong Kong based company which specialises in distributing brands in the Far East, in particular China.

The Diavolo are reported as looking to increase revenue by expanding into the largely untapped market.

It is believed that they will look at options including creating a replica of Casa Milan in China. Lee has already helped Italian brands such as Maserati and FIAT crack the Chinese market.

Meanwhile, joint-CEO Barbara Berlusconi, daughter of Silvio is said to be seeking an extension of Milan’s sponsorship deal with Fly Emirates.

Tuttosport believes Berlusconi has already held several meetings with the company, and hopes to have a deal wrapped up by the time Milan fly to Dubai in the New Year for a winter training camp.

Byrob

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