Fiorentina's new technical sponsors are confirmed to be French sports brand Le Coq Sportif, who also back Ligue 1 club Saint-Etienne.
The Viola ended their three-year synergy with Spanish sports manufacturer Joma and joined the French group instead.
The emblem which will now appear on the shirt of the Gigliati is already linked to rugby, tennis, and cycling, and is particularly known for sponsoring of the Tour De France.
The new deal was communicated by Philippe Erard, President of the Airesis company that own the majority share of Le Coq Sportif.
Fiorentina's new technical sponsors are confirmed to be French sports brand Le Coq Sportif, who also back Ligue 1 club Saint-Etienne.
The Viola ended their three-year synergy with Spanish sports manufacturer Joma and joined the French group instead.
The emblem which will now appear on the shirt of the Gigliati is already linked to rugby, tennis, and cycling, and is particularly known for sponsoring of the Tour De France.
The new deal was communicated by Philippe Erard, President of the Airesis company that own the majority share of Le Coq Sportif.
“Fiorentina and Saint-Etienne may not be the greatest European clubs, but they are iconic, historical teams with a loyal base of supporters,” he told Swiss newspaper Le Temps.
“Besides, France and Italy are our two fundamental markets.”