Adem Ljajic rejected a move to West Ham after Roma had agreed terms with the Premier League club.
The sides had worked out a deal for a loan move worth €3m with option to buy for a further €8m.
However, multiple reports including Sky Sport Italia and Tuttomercatoweb claim the Serbian international refused the transfer.
Ljajic would prefer to stay in Serie A and has been linked with Inter and Sampdoria.
Adem Ljajic rejected a move to West Ham after Roma had agreed terms with the Premier League club.
The sides had worked out a deal for a loan move worth €3m with option to buy for a further €8m.
However, multiple reports including Sky Sport Italia and Tuttomercatoweb claim the Serbian international refused the transfer.
Ljajic would prefer to stay in Serie A and has been linked with Inter and Sampdoria.
Instead, the Hammers turned their attention towards Milan benchwarmer Alessandro Matri and talks are at an advanced stage.