Roma President James Pallotta introduces new chief marketing officer Laurent Colette: “We strive to be one of the most successful clubs in the world.”
The Giallorrossi announced the appointment of former marketing guru Colette, who has previously worked in a similar role at Barcelona since 2010, in a statement on their website today.
The club statement says that he will “oversee all global commercial and marketing activities for Roma.”
Roma President James Pallotta introduces new chief marketing officer Laurent Colette: “We strive to be one of the most successful clubs in the world.”
The Giallorrossi announced the appointment of former marketing guru Colette, who has previously worked in a similar role at Barcelona since 2010, in a statement on their website today.
The club statement says that he will “oversee all global commercial and marketing activities for Roma.”
President Palotta said to the club’s in the statement: “On behalf of the AS Roma family, we welcome Laurent to Rome.”
“As we strive to make AS Roma one of the most successful and recognizable football clubs in the world, it's critical we have a strong marketing and commercial leader with a truly global background.
“Laurent has demonstrated his abilities throughout his 30 plus years in the business and we are thrilled to have him join our team.”
Image via AS Roma's official website.