NEWS
Wednesday July 6 2016
€1.1 billion for new Milan

Milan's new ownership will invest a total of €1.1 billion for the club's purchase and renaissance.

With the sale confirmed by president Silvio Berlusconi, albeit to a conglomerate the identity of which still hasn't been made public, much is expected to change at Milanello.

Along with the reshuffling of the board of directors, the Gazzetta dello Sport has run a report on the financial details of the operation.

Fininvest will be paid €450-500m for the purchase of 80 per cent of the club's shares. The Chinese will also assume the debt of €200m that burdens the Rossoneri.

Berlusconi also compelled them to agree to a €400m investment on the market and the club's resources. While the media mogul originally claimed this would be paid over two seasons, La Gazzetta reports that in fact it'll be spread over three years.

The new owners will intervene on the market right away, with the target of bringing Milan back to the Europa League and, ideally, in the Champions League.

They will attempt to increase the Diavolo's revenue by means of new partnerships in China and by improving the marketability of the brand. The new relationship with the club's sponsorship advisor Infront is yet to be defined.

Milan, unlike Inter, are currently not restrained by Financial Fair Play limitations, and as new investors, they will be allowed to hit a budget deficit at the end of their first season and balance it back later. This means that they can be expected to spend some very substantial amounts on the market this summer.