After being given a brand new stage to perform on, Giorgio Chiellini insists now is the time for the real Juventus to stand up.
"We enjoyed the exhilarating atmosphere provided by the new stadium," the defender said after last night's official opening of the outfit's new arena.
"It has been a touching evening, for both the supporters and for all of us, also because it has been five years since we've been back to this place [the Delle Alpi]. Personally I was very moved.
"Now we need to transfer this Juventus feeling, this desire to start a new era, into giving everything on the pitch on Sunday.
"It will be fundamental for us to begin well against Parma.
"We need to repay the club and the fans because this stadium is a great thing, today's atmosphere and the warmth of the public were incredible.
"Now it will take great character and an element of control to deal with the pressure and do well."
The international stopper is also aware of just how significant a win against Parma could be after last season's 4-1 loss in the same fixture.
"Last year the clash against Parma changed our season," he continued.
"We were all in good form and we thought we'd be able to reach important targets. This year needs to be the complete opposite it must be the start of something important for us.
"The stadium will give us a great boost and we need to ride on the wave of this enthusiasm."