There are strong reports Antonio Floro Flores has agreed a move to Genoa, therefore snubbing Juventus.
The 27-year-old Udinese forward had been named as a target by Bianconeri boss Gigi Del Neri.
However, Genoa were also interested and according to the latest reports from Sky Sport Italia, they have struck a deal for the loan with option to buy for €10m.
“At this moment the player is talking to Juve and Genoa, but I don't know what the developments will be,” agent Paolo Palermo told Pianetagenoa1893 earlier this evening.
“The decision between the two clubs is entirely down to up. At the moment I couldn't really say what he'll choose.
“He would have the chance to play straight away at Juventus as well, but he has always liked Genoa. Yesterday he was in the stands against Sampdoria and said the atmosphere of the stadium reminded him of the San Paolo in Naples.
“There are things to evaluate, but I think we will certainly know something between today and tomorrow.”
Floro Flores would become the second Udinese player in six months to turn down a transfer to Juventus, as teammate Antonio Di Natale rejected them in the summer.