According to La Gazzetta dello Sport Sevilla striker Luis Fabiano has agreed terms with Juventus, but the two clubs have yet to settle on a fee.
Juventus are in the market for a prolific centre-forward, especially in light of Fabio Quagliarella's season-ending knee injury.
La Gazzetta claims Juventus' general manager Beppe Marotta has offered to loan Fabiano until the end of the season at a cost of €2m.
However, Sevilla intend to only sell the player outright for a figure close to €10m.
Juventus are in a strong position, though, because Fabiano's agent has apparently already agreed personal terms.
The 30-year-old Brazil international currently earns €3.2m a season in Spain, but would slash his annual salary to around €2.5m if Juventus were to come to an arrangement with Sevilla.