Juventus general manager Beppe Marotta claims the club's new stadium will be 'decisive' in its challenge with Inter and Milan.
The Bianconeri are due to move into a purpose built new ground next season, which they hope will be the cash cow needed to overtake their rivals.
Interviewed on Radio anch'io lo Sport, Marotta said: "It will be Juventus' home, bringing security and hospitality.
"It's a fundamental asset in which we have invested a lot. It will bear fruit in the future, bringing in revenue streams which are unthinkable now.
"I am talking about 10s of millions of €uros and of course the club will dedicate an important slice of these monies to investments in new players."
Marotta then moved on to other matters and addressed talk of Alessandro Del Piero getting a new contract.
"The door for the renewal is always open. We hope to get there as soon as possible and keep going with him.
"We'd like Alessandro to tread on the pitch at the new stadium where we will definitely play next season."
Marotta was then asked for his first impressions of new signing Alessandro Matri.
"Along with Giampaolo Pazzini, he is one of the most important youngsters to come from the Italian system. We are happy to have focused on him.
"Matri has already scored 13 goals this season with Cagliari and Juve."
Finally, Marotta reflected on the "ones that got away" in the summer, namely Antonio Di Natale and Marco Borriello.
"I wouldn't talk about being turned down by Di Natale. He expressed a desire to close his career in Udine and deserves credit for this.
"As for Borriello we let go when we understood that we couldn't have him from Milan on loan."