Fiorentina are ready to swoop for Genk centre-forward Jelle Vossen, according to La Gazzetta dello Sport.
The 22-year-old has been watched on several occasions by Fiorentina director of sport Pantaleo Corvino.
He scored 17 goals in 30 appearances this season and is valued at €10m.
Vossen, whose father Rudy was a defender, is seen as a successor to Alberto Gilardino.
Corvino already registered his interest last year and is said to be on good terms with Genk.
He hopes to close a deal for around €6m, but faces competition from Udinese and Genoa.