Juventus are due to meet Giuseppe Rossi's agent in the next couple of days, it is reported.
The Bianconeri have clearly turned their focus towards the Italy international after their €35m bid for Atletico Madrid striker Sergio Aguero was rejected.
Meetings have already taken place with Villarreal and Rossi's agent, Federico Pastorello, this week.
According to Sky Sport Italia, Juve directors will hold another summit with Pastorello in the next few days.
It's believed Rossi would be available for around €30m, which is well within the Juventus transfer budget.