Mirko Vucinic has reportedly leapfrogged Giuseppe Rossi to become the top Juventus transfer target.
The Bianconeri have made it clear they want to bring in a new striker over the summer and, after Sergio Aguero became too expensive, they whittled the list down to two.
Rossi had been the favourite, but Tuttosport claim today that talks with Villarreal have hit problems over the €30m price-tag.
Vucinic would cost €10m less than Italian international Rossi, as he has already declared he wants to leave Roma.
However, the Giallorossi are eager to sell the Montenegrin overseas rather than reinforce a direct Serie A competitor.
It is Vucinic's tactical versatility that has convinced Coach Antonio Conte, as he can play the support striker role or on the left side of midfield in that 4-2-4 system.