President Massimo Cellino has promised 'substantial discounts' for tickets to Cagliari's game with Napoli, should fans first attend against Siena.
The Sardinian has declared his eagerness to see the Stadio Sant'Elia full for this coming weekend's visit of Giuseppe Sannino's men.
"Against Siena I would like to see a packed Sant'Elia. Who buys tickets for the Siena match will then receive a substantial discount for the one against Napoli."
After entertaining Tuscan side Siena in Week 7, the Rossoblu will welcome Walter Mazzarri's Napoli to the their 23,000 capacity ground for a second consecutive home fixture.
Traditionally, this second match is a game that is highly anticipated and regularly pulls in sell-out crowds.
Cellino's public request and promise are being interpreted as a way to ensure attendances do not suffer the weekend before Napoli's visit, as is otherwise anticipated to happen.