Parma President Tommaso Ghirardi is keen to make Sebastian Giovinco's loan from Juventus permanent in the summer.
The 25-year-old has shone on several occasions at the Ennio Tardini this season, earning a call up to the Italy squad earlier this month.
Tuttosport understands Ghirardi will take up an option to sign Giovinco, although it's unclear how much Juventus would demand for the player.
There is a growing sense that Juventus are ready to cash in on the Atomic Ant in order to raise funds for another ambitious transfer campaign at the end of the season.
Juventus are being linked with Valencia playmaker Juan Manuel Mata this morning, along with Andrea Pirlo and Davide Santon.
Think you know your Italian football? Share your knowledge, tips and comments to win cash prizes in OLBG's World Cup tipster competition  - £10,000 to be won!