Juventus have asked their fans to vote for the new phrase printed on the inside of the shirt collar.
The 2013-14 jersey was unveiled this month and has removed the ‘30 sul campo’ – 30 on the field – motto that referred to the two titles stripped in Calciopoli.
Now the club has started a Facebook campaign urging their supporters to vote for the next phrase “representing Bianconeri pride” that will appear printed on the inside of the shirt.
The choices are:
‘Writing history, chasing victory’
‘Fino alla fine...’ (right to the end)
‘We live our lives in colour, but Dreams are Made in black & white’
‘Storia di un grande amore’ (history of a great love)