Roma President James Pallotta is happy with the club’s progress off the field of play, but frustrated by their on-pitch struggles.
The Sensi family sold a majority share of the Giallorossi to an American investment group in 2011 and Pallotta is keen to turn them into a winning and profitable outfit.
“Football teams should be run as a business and not as a hobby,” Pallotta, whose hedge fund also owns basketball team Boston Celtics, told the Financial Times.
“The Celtics make money now,” he explained. “If you run the total operation as a business you can make money.
“Football teams in Italy traded on revenues and a certain amount of ego. We didn’t do this for ego.
“We are trying to bring a lot of professionalism to the club, using the best practices of US sports teams which are arguably as good as anyone’s.
“We are branding Rome. Before we came there was no social media. Zero. The previous owners did nothing, forget about Facebook or Twitter. There was no fan management system at all.”
Roma are looking to have a better 2013-14 campaign after finishing sixth last term, as well as losing the Coppa Italia Final to arch rivals Lazio.
“It has been a frustrating year,” Pallotta added. “I am extremely disappointed.
“We beat all the best teams – Juventus, we destroyed Milan, Fiorentina and three times beat Inter. But it is absurd how we played against the bottom half.
“We have a lot of new young players. It will take time.”
Think you know your Italian football? Share your knowledge, tips and comments to win cash prizes in OLBG's World Cup tipster competition  - £10,000 to be won!