Juventus fans have taken Carlos Tevez to their hearts, as his Number 10 jersey is flying out of the club shop.
The striker arrived from Manchester City this week for €9m plus a potential further €6m in performance-related bonuses.
Although there was some controversy about the fact he was given the Number 10 jersey left vacant by Alessandro Del Piero a year ago, supporters appear to be embracing the new buy.
The Corriere dello Sport claims up to 95 per cent of the shirts sold over the last three days in the Juve Store had the name Tevez on them.
This season there was another report from Danish media that the Juve Store had not sold a single Nicklas Bendtner jersey.
Think you know your Italian football? Share your knowledge, tips and comments to win cash prizes in OLBG's tipster competition  - £11,000 to be won monthly!