Bologna President Albano Guaraldi has put the club up for sale and says he “regrets” buying the side in the first place.
The patron was deeply hurt after fans staged protests during the 2-2 draw with Sampdoria and expressed his intention to walk away.
“If I went back, I probably wouldn’t make the same decision to buy a majority stake in the club,” he told a local radio station.
“I accepted the Presidency propelled by the enthusiasm of the shareholders without thinking I’d raise the expectations of the fans, the same supporters who are now protesting against me.
“I must learn to control certain aspects of communication better, but as of today I really couldn’t tell you how to recover the relationship with part of the fanbase.”
Guaraldi first took over Bologna in April 2011 and has just over 50 per cent of the shares, although he has been part of the club since 2010 when he was part of a consortium that helped avoid bankruptcy.
He has been on the end of several nasty exchanges with the ultras after selling Saphir Taider, Gaston Ramirez and Daniele Portanova in recent months.
“The club is for sale, if someone serious and reliable can give us back the money we put in,” added Guaraldi.
There have been reports of investors from China willing to take over at Bologna.