Simone Pepe believes Juventus are fired up after back-to-back victories and can challenge for the Champions League.
The Bianconeri beat Brescia and Roma to get into European contention and welcome Genoa in the Sunday lunch-time kick-off.
“We are in a good period of form, while Genoa aren't going through the best time,” Pepe told Juventus Channel.
“They have nothing to lose and will therefore come here looking for the victory. It's a game that presents many risks and so we have to double our concentration levels.
“In previous years the Scudetto was decided well in advance, but this season there are so many objectives still up for grabs.”
Juventus are still in seventh place, but closer to the top four than they have been for months.
“We have important objectives, even if we don't know what they are yet. What we do know is that, from here to the end of the season, we must continue to give our all.”