Reports in Italy and Spain suggest that Juventus have virtually agreed personal terms with Giuseppe Rossi.
The Old Lady are now targeting the Villarreal forward after initially making Atletico Madrid striker Sergio Aguero their primary target.
It is being claimed that during talks with the Italian's agent, a four-year deal worth €3.5m a term was discussed.
However, striking a deal with Villarreal is set to be more problematic for the Bianconeri given his valuation.
The Liga outfit want around €30m for the former Manchester United and Parma forward.
It is being suggested that Juve could offer Brazilian international Felipe Melo to the Spaniards as part of the deal.
The central midfielder was signed from Fiorentina in 2009 for €24m – although it's unclear how much the Turin giants value him today.