Thursday August 17 2017
Serie A kits 2017-18 - Part four

Ahead of the new season, Football Italia concludes our look at the shirts which will be gracing Serie A in 2017-18.

Read part one, part two, and part three.


Sampdoria’s may be THE classic Serie A kit. The horizontal stripes in the middle, the dark blue, the pipe smoking badge… this is a shirt loved by discerning football fans all over the world [though admittedly not in half of Genoa].

The Blucerchiati know just how iconic their shirt is, with this year’s effort bearing the legend “the most beautiful shirt in the world” inside the collar.

That badge will be on the sleeve this season, with an elegant U.C Sampdoria on the back of the shirt and a proper collar.

Kit rating: 10/10 - We’d love to punish the football shirt hubris displayed by Samp, but this really is a beautiful effort.


This season’s Sassuolo shirt is basically unchanged from last year, with some subtle changes.

The sleeves are now completely black, save for the white Kappa logos, while the black trim along the bottom has disappeared.

As always, the Neroverdi shirt features sponsorship from owner Giorgio Squinzi’s company Mapei, which also sponsors the stadium.

Kit rating: 7/10 - A solid if unspectacular effort from one of the best-run clubs in Serie A.


After a 49 year absence from Serie A, SPAL had the chance to be a real dark horse in the Serie A kit stakes - that badge is wonderfully traditional.

Sadly, while the red away kit is a good effort, the home shirt is a bit of an eyesore, with those thin blue stripes coupled with that blue and white badge.

Kit rating: 5/10 - We’ll give SPAL their first five points of the season, but they’re struggling against relegation in the kit stakes.


While Juventus are undoubtedly the biggest team in Turin, the Granata see themselves as the team which truly represents the people of the city.

As such, Torino’s kit is made by Torinese sportswear manufacturer Kappa, with this year’s home shirt featuring a very slightly different maroon shade between the sleeves and the body.

The oversized badge is particularly striking, with its prancing bull appearing in a ghostly imprint at the base of the shirt.

Kit rating: 9/10 - A stunning shirt, slightly let down by the repeated Kappa logos down the sleeve, where one on the shoulder would have done.


Udinese proudly proclaim that their shirt is made entirely in Italy, and the sponsor-free version on their website is an absolute classic.

Unfortunately the kit they’ll be wearing this season will have both blue and green sponsors slapped on the front, creating a rather glaring contrast.

The Zebrette’s is far from the worst shirt in Serie A this season, but it could have been the best.

Kit rating: 7/10 - There isn’t necessarily anything wrong with shirt sponsorship, but in this case it doesn’t fit with the rest of the shirt.

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