Thursday February 1 2018
‘Image rights stopped Klaassen to Napoli’

Everton manager Sam Allardyce confirms image rights prevented Davy Klaassen from joining Napoli.

The Partenopei had a deal in place to sign the attacking midfielder yesterday, but the deal collapsed.

While there was some speculation they hadn’t realised Klaassen was cup tied, it was immediately rumoured that a familiar problem with image rights was behind the failure.

“I got the weirdest situation,” Allardyce marvelled in a Press conference.

“A contract he has with a sporting company is one of the reasons why it failed. We are disappointed but he should be far more disappointed than us that he is not playing for Napoli in the Italian league.

“I don't know why they couldn't get over the hurdles.”

Napoli President Aurelio De Laurentiis insists players hand over 100 per cent of their image rights to the club when they sign.

That means they must terminate all existing deals with sponsors, which takes time and can even cause deals to collapse.

Other clubs usually take just 50 per cent of a player’s image rights, allowing them to use the image in club promotional material as long as it doesn’t clash with other sponsorship deals.

For example, a club sponsored by Adidas could use a Nike athlete to advertise their new kit as long as other players are present and it’s only to promote the club.

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