Serie A has sold its 2018-21 television rights to Spanish broadcaster Mediapro for €1,050,001,000.
That allowed Mediapro to enter the race and clinch the rights for €1,000 more than the minimum asking price.
The Barcelona-based enterprise will now proceed to talks with Italy’s Competition Authority to finalise the deal.
Mediapro was founded in 1994 and currently operates BeIN Sports’ channels in Spain.
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