Tuesday February 13 2018
Milan’s Puma deal worth €15m?

It’s reported that Milan’s new deal with Puma is worth a minimum of €15m, putting them behind only Juventus in Serie A.

It was announced yesterday that the German sportswear brand will replace Adidas from next season.

The statement noted that Puma will become “official partner, global technical supplier and official licensing partner” for the Rossoneri, a significantly wider scope than Adidas.

As such, the new kit manufacturer is spending more on the deal, which Gazzetta dello Sport reports is a guaranteed €15m per season.

While the Adidas deal had the potential to be worth €19.7m per season, that was dependent on results and Calcio e Finanza believes the current deal could reach €19m with results on the pitch, and up to €10m for licensing and merchandising.

Both Gazzetta and Calcio e Finanza report this as the second biggest kit deal in Serie A, behind only Juventus’ agreement with Adidas which is worth €23m per season.

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