Juventus explained how they became the subjects of a warts-and-all Netflix documentary. “They were interested in our story.”
The Bianconeri are the stars of the series First Team: Juventus, with the first three episodes released today all over the world.
“It was Netflix who sought us out, as they wanted to make a documentary on the world of football and evaluated various options. They were interested in our story and we guaranteed a certain type of access,” Juventus Co-Chief Revenue Officer Federico Palomba told juvenews.eu.
Juventus explained how they became the subjects of a warts-and-all Netflix documentary. “They were interested in our story.”
The Bianconeri are the stars of the series First Team: Juventus, with the first three episodes released today all over the world.
“It was Netflix who sought us out, as they wanted to make a documentary on the world of football and evaluated various options. They were interested in our story and we guaranteed a certain type of access,” Juventus Co-Chief Revenue Officer Federico Palomba told juvenews.eu.
“The Netflix production crew arrived from the United States and filmed from mid-August to mid-December. They didn’t film every day, but were often with us.
“They had the opportunity to be present at training sessions, on away trips, but also moments that are hard to access usually, like the Coach having his tactical sessions and work in the gym.
“There are then some ‘vertical narratives’ with players in their private lives, going to their homes, seeing them pick up their kids from school or going shopping with their girlfriends.
“It wasn’t about getting paid, but the value of exposure on a platform with over 110m subscribers all over the world, including half of them in the United States, is priceless.
“It was a chance to grow on an international level and reach new Juventus fans.”