A change of sponsor from Nike to Adidas could be behind the rumours linking Real Madrid star Cristiano Ronaldo to Juventus.
The story first appeared in Tuttosport on Saturday evening for the Sunday morning front page, but has been gathering steam rapidly in the Spanish Press over the last 24 hours.
According to Calciomercato.com, the reason this is plausible is the role played by Adidas.
A change of sponsor from Nike to Adidas could be behind the rumours linking Real Madrid star Cristiano Ronaldo to Juventus.
The story first appeared in Tuttosport on Saturday evening for the Sunday morning front page, but has been gathering steam rapidly in the Spanish Press over the last 24 hours.
According to Calciomercato.com, the reason this is plausible is the role played by Adidas.
CR7 has been signed to Nike since 2003 and is their brand ambassador, paid a reported €24m per year.
Nike had also been kit sponsors for Juventus for 11 years before they changed over to Adidas in July 2015.
If Ronaldo were to consider a switch to Adidas, it would make perfect sense of him to join Juventus as part of a larger sponsorship strategy.
This would connect with Romanews.eu suggestions Adidas HQ were already drawing up a Cristiano Ronaldo Juve jersey.
Sky Sport Italia claim this evening that there are no genuine negotiations as such, but the Ballon d’Or winner let it be known Juventus would be an option if he were to leave Real Madrid this summer.
Meanwhile, much of his salary – reported to be €30m per year – would be paid by sponsors and the increased investment from Juve’s parent company, run by the Agnelli family.