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Monday July 9 2018
A priceless commodity

Juventus' pursuit of Cristiano Ronaldo may well exceed €100m, but Adam Digby believes the Real Madrid superstar is small change for what he'll do on and off the field.

Even now, it seems too outlandish to be true. The idea of Cristiano Ronaldo joining Juventus began much like many other nonsensical Serie A transfer rumours, splashed across the front page of Tuttosport as their latest shock news story. It is hard to know whether to put the word ‘shock’ or ‘news’ in quotation marks there, the Turin-based tabloid so often guilty of publishing rumours which have so little credibility that the only surprise is that they weren’t written by Jacob and Wilhelm Grimm.

However, the Ronaldo story appears to have much more truth to it, with many of Italy’s most reliable reporters adding details to the story over the past week. The potential fee, salary expected by the Portuguese megastar and even the compensation owed to his agent Jorge Mendes have all been discussed at length, with the majority of those sources appearing to agree on the finer points of the potential move.

Whether or not the five-time Ballon d’Or winner does swap Real Madrid’s iconic all-white strip for the famous contrasting stripes of Italian football’s grand Old Lady remains to be seen, but she has already undoubtedly benefitted from the link. Indeed, it was reported late last week that three days after those initial reports, the Juve share price had risen by 22 percent, which the Calcio e Finanza website insisted meant the club’scapital had gone from €665m to €825m.

That spike represents the first indication of what pulling off this deal could mean to the Bianconeri, who would undoubtedly continue to see their stock rising off the field, should the outlandish idea actually happen. The lure of increased revenue from shirt sales, branding and other sponsorships would be incredible, such is the marketing prowess of a 33-year-old icon who is almost a business unto himself.

Yet for those supporters who routinely pass through the turnstiles at Juventus Stadium, those numbers pale into insignificance compared to the impact Ronaldo could have on the field. They have enjoyed the domestic dominance they have witnessed since moving there in 2011, and seven consecutive Scudetti – and four league-and-cup doubles – is a truly historic achievement. However, it is Champions League glory they covet above all else right now.

That it has been Ronaldo, first in the 2017 Final and then again in last season’s quarter-finals, who has twice ended their hopes is not lost on a fan base who have now waited 22 years to see their side triumph in UEFA’s elite competition. Simply taking him away from those Madrid teams would arguably have seen Juve emerge triumphant, but adding him to their own squad would unquestionably make them among the favourites.

Yet perhaps even more than being firmly back among the teams with a legitimate chance of winning the Champions League, signing Ronaldo would send an unavoidable message around the world. Looking back, it is difficult to see an example of them splashing out on a firmly-established elite player.

Many, including Gigi Buffon, Zinedine Zidane, Michel Platini and Roberto Baggio, became that while wearing the Bianconero jersey, Juve earning a well-deserved reputation for turning good players into great ones rather than simply buying the very best. In fact, in the post-war era at least, perhaps the only fully-fledged star brought to Turin was Gianluca Vialli, who joined from Sampdoria back in 1992 for a then-world record fee. 

A deal for Cristiano Ronaldo will not be more expensive than those taking Neymar and Kylian Mbappe to Paris Saint-Germain, but it might well see him follow in Vialli’s footsteps and end Juventus’ wait for Champions League glory. Now that would be truly priceless, both on and off the field.

Have your say...
call the fi police somebody just stole dami's account and is actually making sense lol just jk buddy, but it is nice to see you not bashing juve for no reason for a change. Either way as i have said before, this signing helps us all in some way or the other.
on the 11th July, 2018 at 2:30pm
cant believe people are bringing age into this, the guy is 33 solely on paper, his body is athletically that of a 26 year old. He scored 41 in 41 this year and 4 in 4 in the world cup and hasn't shown any signs of slowing down. Juve can easily cover the operation with sales of Rugani and Higuain, a benchwarmer and a striker who has now been replaced. If anyone spoke of this deal happening 2 months ago you would all say it was impossible and now its happened I see fans actually moaning.
on the 11th July, 2018 at 1:51pm
lol signing Ronaldo! this league just became a whole lot easier. I think juve should take a few weeks off and just give the first few teams they play default victories to at least make the league a bit more competitive. The rest of the loser teams like Napoli and roma (not the Milanese teasm as they are a joke) need all the help they can get.

Juventus buying the world's best player? When the hell has that ever happened before. It's crazy. Serie A men and women and all of Italy should thank us
on the 11th July, 2018 at 1:11pm
@Anon and every single butthurt "Seria A fan" making such comments: Juventini were already swimming in your tears. Now bring on your transfer tears too.
on the 11th July, 2018 at 10:24am
I think juve should switch Higuain for Morata. Morata does not work well as lead striker but as a foil fornthr main striker. That is why he is not working at Chelsea. He also shows up in big games. Given we will split transfer cost over 2 years, making it €50 per year, we can afford to get Morata and Golovin as trequartista to challenge dybala for a position so that dybala does not rest on his laurels.Jf can't get Golovin, Pogba would be good for midfield.
on the 11th July, 2018 at 9:56am
The hallmark of a great clibbis making moves that shock both friend and foe! This isn't of this world!
on the 11th July, 2018 at 9:47am
Great comment @ dami!! Hopefully Belotti performs at his typical level this season, in that case he'll be up there too competing for the capocannoniere title.
I would really like to see that.

I hope Mazzarri has his game plan & preferred lineup etc.. all figured out.
on the 11th July, 2018 at 9:45am
@Mr.Calcio. am a juve fan through and through from platini days and understand the rivalry with inter but I'd really be happy if they bought Messi as that would benefit serie A greatly! Now all that is needed is stadia.
on the 11th July, 2018 at 9:38am
Serie A could never have signed Ron at his peak.Only when players like him are no longer wanted by the big money clubs do we have a chance.Not nsure where Juve got 88m.Sponsors money I guess.
on the 11th July, 2018 at 9:35am
In 90's and early 2000's, serie A would sell top names to each other and league remained strong an appealing and all teams benefitted. Nesta from lazio to Milan, inzaghi from Juve to Milan, crespo form parma to lazio. Vieri from Lazio to inter. Batistuta from fiorentina to Roma.
on the 11th July, 2018 at 9:33am
@Maldinis better heir. I agree with you entirely. But food for thought for serie A clubs is if Ronaldo will be good for serie A, then buy out clauses to sell to foreign leagues to avoid strengthening your domestic rival is a silly concept and short sighted. In fact, clauses to sell abroad should be included in serie A contracts(unwritten) so that starts remain in serie A and all teams get better TV rights, commercial income etc.
on the 11th July, 2018 at 9:29am
Giancarlo C's Mom
I am 100% not maldini heir, i thought he was the most stupid blogger ever, but now we have you, i came on here and gave an opinion you come on here to be a total stronzo.
Like i said 2 or 3 players... Rugani and Higuain is 2 lets see who else goes. Dybala wont be a bench warmer so if he doesn't go will be interesting where he will fit in. Great shame Rugani has never broken into this squad.
on the 11th July, 2018 at 8:51am
@ Anon

"This 'deal' will almost certainly mean Dybala will be sold."

Stupid comment from you boy.

This deal will make all Juventus players (including Dybala) stay at Juve. Do you know Juventus only sell if the players want to leave?

You smell like maldini's heir, don't compare your poor club with Juventus and saying BS like " Shows and underlines all the problems with Serie A."

Juventus doesn't have problems. In fact, Juventus stock price has already climbed 35% in a week.
on the 11th July, 2018 at 7:30am
It will be Higuain and Rugani go first Anon, Dybala is staying.
on the 11th July, 2018 at 6:20am
Hahahahah anon hahahaha these ppl are sad already. Higuain and rugani already covered the cost. Lets here what the next hater has to say, then again lets not. Forza juve forza cr7 !!!!
on the 11th July, 2018 at 2:54am
This 'deal' will almost certainly mean Dybala will be sold. A future star for a 33 year old. Terrible deal. Shows and underlines all the problems with Serie A.
Brand Ronaldo is only going to work if he remains injury free, no one is invinsible. This is a terrible deal and if 2 or 3 younger stars leave they are certain to leave Serie A surely thats worse for the future of Serie A than the Ronaldo show which at 33 can only decline!
on the 10th July, 2018 at 11:34pm
First off this is quite amazing. Great for Serie A and Juve especially. That said hopefully he has great stay and production,doesn’t abruptly end his career in week six from fluke injury. This is also a quality problem for Allegri. How to use him and tinker the lineup/formation. Just because CR7 is added to an already 7 straight Champions team means they’ll win scudetto/trophies...tho his stats in his 9 years @Madrid are insane. 450 goals in 439 games total! More goals than games. 100 in a year
on the 10th July, 2018 at 11:14pm
AWESOME!
OUT OF THIS WORLD!

As I revealed to you first, RONALDO is a Juventus player!


Fantasticooooooooooooooooooooooooooo

FORWARD TO GLORY

FORWARD TO THE EIGHT
on the 10th July, 2018 at 9:32pm
Fantastic news, he has been the main reason Juve lost out in 2017 and 2018, with Ronaldo joining, Juve should, hopefully, be in the Final again. FORZA JUVE!
on the 10th July, 2018 at 6:24pm
LMAO at DA TRUTH, a pathetic inter fan.
on the 10th July, 2018 at 5:48pm
Hahahhahahah my cr7 nowwwww hahahah more beat is coming moreeeeee ahahahah !!!!!
on the 10th July, 2018 at 4:21pm
88m and he's 33? A player not wanted anymore by Real and so we snap him up.I only hope he gives at least 2 very good years and Serie A isn't made to look stupid.On the other hand this could guarantee yet another title for Juve.Boring.
on the 10th July, 2018 at 3:50pm
None of Juve's top players are even going to consider the possibility of leaving if CR7 comes, playing with him is a huge opportunity and it will ensure the top players want to stay which benefits the league. I am excited for this move as it will definitely attract more talent to Serie A as the best want to compete against the best. Am really hoping Napoli can lure Cavani back as a season with Ronaldo v Cavani v Icardi v Dzeko v Immobile for the Capocannoniere would be something special.
on the 10th July, 2018 at 2:27pm
7 Titles in a row, 4 Coppa Italia's, Great strides and leap in Champions League, so close yet so far.

Relegated Serie B, minus 18 points...... bounced back first season. Angelli Snr would be proud.

Best CEO, and Directors in world football, Morrata, Nedved and Co..Legends.

CR7 keep our best players with our new additions Caldara, Cenclo, Emre, Spinazzola, Cost and CR& World domination and 10 straight titles, with the CHAMPS League.... i have had a wonderful life.

FORZA JUVE
on the 10th July, 2018 at 12:03pm
A priceless article
on the 10th July, 2018 at 3:35am
Hahahahaha heeees coming !!!!
on the 9th July, 2018 at 10:56pm
Whats going to be important is that Juve also hold on to their best players because 1 player alone no matter how good can't win you games. Ronaldo requires a good supporting cast around him to be effective. I'm talking specifically about Dybala, Costa and Mario. I think the 4 of these guys in attack for Juve will be formidable. Mario spearheading up front with Dybala in the middle and Ronaldo and Costa flanking on the wings.
on the 9th July, 2018 at 9:03pm
when Pogba was sold fans were angry so the purchase of higuain made sense to ensure serie a dominance continued. but we all knew he was a big game flop but secretly hoped he would turn the corner. in the biggest games vs barca, real the guy goes missing. with Ronaldo it will be expensive it will be worth it. on and off the field.keep the core intact they will be good. mandzukic hopefully will stay cause he is the alternative CF and can play on the wing.but a costa-Ronaldo-Dybala is tasty
on the 9th July, 2018 at 7:59pm
am still worried a litle as much as all fans of calcio want this to happen ....this is not the JUve or italian way ...but then again this will give italin football the exposure it deserves and maybe inter can buy messi like they promised 2 years back as a response LOL
on the 9th July, 2018 at 6:59pm
This is going to be a long summer...
on the 9th July, 2018 at 6:57pm

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