Wednesday July 11 2018
Condescending Cristiano

Cristiano Ronaldo is undoubtedly a huge boost for Juventus and Serie A, but Susy Campanale doesn’t see this as a compliment.

The arrival of a reigning Ballon d’Or and contender for the title of G.O.A.T. has been called the biggest signing since Diego Maradona to Napoli or the original Ronaldo to Inter. Cristiano Ronaldo brings attention, respect and prestige to Juventus and consequently all of Serie A.

However, I’m concerned at these comparisons and what they really mean. The reason Maradona is still treated as a deity in the streets of Naples is the club made no real impact before his arrival, managing at best two editions of the Coppa Italia. After El Pibe de Oro’s arrival for a record fee in 1984, they won two Serie A titles, the UEFA Cup and the Italian Super Cup.

This Juventus cannot be compared to that. They have reached the Champions League Final twice in the last four seasons, won an all-time record seven consecutive Scudetti and four domestic doubles on the trot. CR7 makes an already great team even stronger, but is not their saviour the same way Maradona was at Napoli. To view them in that light is at best condescending, at worst downright insulting.

Serie A doesn’t generally command the star names it used to because financially the clubs are too far behind La Liga and Premier League, so can’t compete on the market. Getting a Ballon d’Or winner for €100m feels like a bargain in an age when Virgil van Dijk cost €79m and Lazio want €150m for Sergej Milinkovic-Savic.

People are saying Ronaldo’s arrival means Serie A is given new credibility and respect, with Juventus elevated to the same plane as Real Madrid and Barcelona. My concern is that, in a way, it proves the exact opposite. Cristiano Ronaldo left Real Madrid because he was bored of winning three Champions League titles in a row and still getting unfavourably compared to Lionel Messi. This duel to be the GOAT is getting irritating, so while Messi would never leave the Blaugrana, CR7 believes he can prove himself the best by winning in Europe even in a ‘weaker’ team, one that is famous for not lifting the trophy for 23 years. That is not showing respect to Juventus or its history. That is belittling it.

Ronaldo was frustrated at being just one of the star names at the Bernabeu, whereas he has absolute domination of the narrative in Turin and Italy. His ego is so big that he demands the same salary as Messi, wants to win at Juventus not so he can end the Bianconeri’s Champions League curse, but simply to prove he is the decisive factor.

When Real Madrid offered him that €100m release clause, there’s a reason they excluded clubs like Barcelona, Paris Saint-Germain, Manchester United and Manchester City. They expected him to see out his autumn years in China or Major League Soccer, so joining another Champions League contender is one massive insult to Florentino Perez.

I’m sure Juventus fans won’t care one bit if the motives are condescending, as long as they get to lift the Champions League trophy at last and perhaps match the Inter Treble. Serie A clubs and supporters won’t mind either if Ronaldo brings increased revenue, media coverage and general respect to the league. Just don’t pretend Cristiano Ronaldo is fuelled by anything other than self-serving ego.

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Have your say...
This is utter nonsense. Enough moral preening. Of course he wants to end Juve's champs drought to improve his claim as the best ever. Yes, for his own personal motivations. It is a source of pride for Juve that CR7 chose them as the best environment to continue his legacy. This historic signing eclipses Maradona for the sheer impact it will have on Juve and Serie A both on and off the field. And don't worry, I won't pretend you wrote this article for anything other than self-serving interests.
on the 11th July, 2018 at 3:09pm
Clickbait title... worked this time.
The only negative spin anyone can make is only after the 1st minute of the 1st competitive game starts.

"CR7 makes an already great team even stronger, but is not their saviour the same way Maradona was at Napoli"

Seriously? This is why the article exists. Maybe I write a blog in response to comments here, too.
on the 11th July, 2018 at 3:02pm
Ronaldo will be the boss of the league. What other league could he do that in currently? Competition in England, Neymar in France and of course all of the talent in Spain. Who's in Italy that could rival him? This is his swan song.
on the 11th July, 2018 at 2:55pm

I have to disagree. I don't think CR7 is trying to belittle Juve. I think everyone can agree that yes he has a giant ego but I don't think he's purposely crapping over Serie A/Juve.
on the 11th July, 2018 at 2:54pm
I see it as a win-win deal for the player and the club

Ronaldo: a new challenge (including the GOAT contest) and being properly appreciated (which wasn't the case in Madrid regardless of whatever it means)

Juve: a strong push for champions league

of course there are losers too...
Real: they need two stars to replace Ronaldo (though they are restricted to 11 players on the field)

Florentino Peres: If Real fails to deliver he will be blamed for this

extra winners: Serie A
extra losers: LaLiga
on the 11th July, 2018 at 2:54pm
"CR7 believes he can prove himself the best by winning in Europe even in a ‘weaker’ team"

I suppose C.Ronaldo rang you himself personally to tell you this was his reason for signing...!?!

I am a Milan fan and though a tad jealous, think this is a great signing for both Juve and ultimately Serie A.

Yet another astoundingly shoddy piece of "journalism" in a VERY long line, how you have managed to forge a career as a sports journalist is beyond me
on the 11th July, 2018 at 2:50pm
every juve fan should want him to prove he is better than messi. that means he would win a ballon d or with juve and win the cleague with juve. in business everyone gets something from each other. in sponsorship, the sponsoring company gets their company or brand logo showed to wide audience while the company providing the service gets the sponsors money. its a win-win. I really don't understand the article. I don't see anything condacending
on the 11th July, 2018 at 2:49pm
The usual condescending Susy...
on the 11th July, 2018 at 2:42pm
I disagree - this may have something to do with his motive, but likely more to do with ending the Juve Champions League Curse. Also, after the standing ovation he got in Turin after that bicycle kick, he realized he could be a god in Turin. The real reason he is going to Italy is because it is a slower less athletic league and Cristiano with his waining athleticism sees a league where he can still dominate. That's the reason no BPL or anywhere else. He sees what Dzeko is doing.
on the 11th July, 2018 at 2:41pm
What?? So he left Madrid because he was bored of winning the Chl and joined Juve to show he would be decisive in winning the Chl, m'kay. And this is an insult? By this logic, wouldn't every possible transfer of Ronaldo be an insult to someone?

You're not concerned about what it means you're concerned he outshines the memory of Maradona.
on the 11th July, 2018 at 2:36pm
What a shocking article !? It reads like Ronaldo is doing a dis-service to Serie A and to Juventus, before he even stepped on the pitch ! What is going on here ? Does he owe you massive amount of money or something ? A salty Inter fan, I sense...nice to read your "other" perspective, wonder who will agree with you !
on the 11th July, 2018 at 2:34pm
Well Ronaldo doing this for selfish reasons is a no brainer. And what other reasons should there be? This is a competitive business, so him wanting to prove himself in weaker team that Juventus at the moment is, is nothing to be insulted for. And if he wants to settle the score in the process is his thing.
on the 11th July, 2018 at 2:30pm
Maradona arrived as the best player in the world starting the glamour era of Serie A.

This is very similar.Serie A has a number of world class players but no one of Ronaldo's ability. For the last 8 years Serie A has been a selling league.This will encourage players to stay on and also to move here.

Lifting the Champions League for Juve after 5 final defeats in a row in the shadow of Inter's treble success would be huge.Taking Juve to Inter's level shows ambition, not belittling them at all.
on the 11th July, 2018 at 2:28pm
Yes i have to agree with anon on this one. This is the first article about this signing that does not make sense. Why am i not surprised.
on the 11th July, 2018 at 2:25pm
Ronaldo chose the team that on the pitch, but for a wimpy ref call, beat Real Madrid hands down. Players know a strong team when they meet one. Of course he wants to prove himself, to challenge himself, and why shouldn't he? Every player should want that, and want more hardware. Players that stay on one team in one league their entire careers are weak. Ronaldo has ambition, and good for him for having that drive, and applause to Juve for getting on the Ronaldo ride.
on the 11th July, 2018 at 2:23pm
Anon's got it. It's a new "challenge" (though admittedly not a HUGE one given Juve's domestic dominance and the fact that they're already CL finalists) for him and an opportunity to expand his trophy collection to include at least another championship in a new league, if not being able to provide that final push that Juve need to conquer CL. The sheer marketing power is going to be fantastic for the league; I'm not a Juve fan but nitpicking negatives out of this moves just reeks of envy.
on the 11th July, 2018 at 2:21pm
Somebody is being condescending here, that's for sure.

Oh and Statute of limitations @Paolo-it's an article about Juventus,you know he's going to show up eventually so i thought i'd preemtively just get it over with. Don't worry mate, Radja is still by far the bestest player that ever did play the game and he's in Inter. You're winning stuff now, that's for sure. One of those pre-season cups is sure to end up in your cabinet and we all know you guys will celebrate the scudetto around Christmas
on the 11th July, 2018 at 2:17pm
"CR7 believes he can prove himself the best by winning in Europe even in a ‘weaker’ team, one that is famous for not lifting the trophy for 23 years. That is not showing respect to Juventus or its history. That is belittling it."

Juve hasn't won the CL in 23 years and somehow they're not a weaker team?

And is this the same Juve history of having to bribe officials to win? How do you belittle something that's already so terrible?
on the 11th July, 2018 at 2:09pm
Terrible spin on the story. Signing the best player (maybe ever) would be a big deal for any club in any league. The only thing belittling the league is so-called "big clubs" being repossessed by US hedge funds.
on the 11th July, 2018 at 2:05pm
To the Author; Sounds like you know Ronaldo pretty well, do you share the same toothbrush too?
on the 11th July, 2018 at 2:05pm
I'm a Juve fan, but after winning 3 straight CL titles and 4 in 5 years anybody who thinks Juve is a stronger club than Madrid at this moment is extremely delusional. We love our team of course, but how is getting the best player of the world is belittling to Juve? There's a reason he's the best, and there's a reason he was playing in a another wildly successful team. Trying to put a negative spin on this is just ridiculous on so many levels.
on the 11th July, 2018 at 2:05pm
If Milan bought CR7 Susy would say different thing about it lol, i smell jealousy
on the 11th July, 2018 at 1:54pm
How did I know this author would put a negative spin on this signing!? Ronaldo is not joining Juve to help a 'weaker' team. He is joining Juve because he wanted a new challenge and only they and Bayern are of the prestige as a Real Madrid outside of Spain.
on the 11th July, 2018 at 1:40pm

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