Napoli have become the first football club in the world to launch their own store on Amazon.
The Partenopei today launched their new kit, complete with a roaring panther design.
Rather than simply being available on the club website and in stores, fans will now also be able to purchase their Napoli gear on Amazon.
“SSC Napoli has become the first football club in the world to launch its own exclusive Amazon Brand Store,” the club announced, confirming it will be available on the Italian, German, French, Spanish and UK Amazon.
“The aim is to extend the agreement in the near future to include the North American market.
“This new partnership will bring tens of millions of fans across the world closer to the club by offering Amazon customers quick, easy access to Napoli kit and merchandise.
“Starting today, fans can go to the Napoli Amazon Brand Store and find Kappa products along with a full range of Napoli Calcio-licensed merchandise.
“The page features animated content that will be regularly updated so that we can stay close to our fans.
“The Amazon partnership is part of the international development strategy the club has been carrying forward in recent years with the aim of strengthening the Napoli brand in foreign markets.”