Italian telecommunications giant TIM will sponsor Serie A for three more years but has lost the Coppa Italia to Frecciarossa.
All 20 Serie A clubs met on Thursday, where it was announced TIM had renewed their top-flight and Primavera sponsorships for €15m a season.
Also known as Telecom Italia, the company has been linked to Serie A since 1998.
However, it has lost its Coppa Italia and Supercoppa deals for 2018-21 to high-speed train operator Frecciarossa.
Serie A will also have a new foreign sponsor, although ItaSportPress notes its identity has yet to be decided.
Image courtesy Telecom Italia