Thursday July 26 2018
TIM keeps Serie A sponsorship

Italian telecommunications giant TIM will sponsor Serie A for three more years but has lost the Coppa Italia to Frecciarossa.

All 20 Serie A clubs met on Thursday, where it was announced TIM had renewed their top-flight and Primavera sponsorships for €15m a season.

Also known as Telecom Italia, the company has been linked to Serie A since 1998.

However, it has lost its Coppa Italia and Supercoppa deals for 2018-21 to high-speed train operator Frecciarossa.

Serie A will also have a new foreign sponsor, although ItaSportPress notes its identity has yet to be decided.

Image courtesy Telecom Italia

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