Serie A has announced the launch of a new logo and new social channels – but it has not gone down well with fans.
Serie A unveiled its rebranding on Wednesday, with a clear focus on the A aspect of its naming.
Its new tagline ‘Appassionante, Avvincente, Adrenalinica’ - translating into ‘Exciting, Engaging, Adrenaline-pumping’ - consists of alliteration with the letter A.
Furthermore, the League’s new logo stems from ‘a desire to give centrality to the A’, which is ‘a universally-distinctive element of our League’.
“A fresh look, which gives an immediate impact, featuring the colours of the Italian flag, prestige of gold and authority of A, while reaffirming our solid and renewed relationship with TIM,” read a Press release.
Furthermore, the Coppa Italia, Supercoppa and Primavera competitions will also benefit from the division’s rebranding.
Finally, Serie A has promoted new Facebook, Instagram and Twitter accounts, all bearing the name ‘SerieA’, despite the latter’s predecessor having built up 1.2m followers.
So far, however, much of the social reaction to the League’s new emblem has varied from mixed to negative…
Want to give props to Serie A for giving some U15 interns a chance to create the new logo https://t.co/nLfYdpgPKc— Marcello #Maldini (@PresidenteMCM) August 8, 2018
Thos is just a brushed up logo. I think Serie A needs a complete rebrand but not just the logo but also the name to make it more universal. Look at how the Premier League rebranded and repackaged itself as inspiration.— Jeff Lang (@b1anconeri) August 8, 2018
Horribile. They just put together the letter A with the old logo. Not a good job..— Matteo (@mattecanestrini) August 8, 2018
Oh dear. https://t.co/ITW6ag8Pk9— Forza27 (@Forza27_RS) August 8, 2018
Image credit legaseriea.it
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