Wednesday August 8 2018
Serie A: New logo, new social

Serie A has announced the launch of a new logo and new social channels – but it has not gone down well with fans.

Serie A unveiled its rebranding on Wednesday, with a clear focus on the A aspect of its naming.

Its new tagline ‘Appassionante, Avvincente, Adrenalinica’ - translating into ‘Exciting, Engaging, Adrenaline-pumping’ -  consists of alliteration with the letter A.

Furthermore, the League’s new logo stems from ‘a desire to give centrality to the A’, which is ‘a universally-distinctive element of our League’.

“A fresh look, which gives an immediate impact, featuring the colours of the Italian flag, prestige of gold and authority of A, while reaffirming our solid and renewed relationship with TIM,” read a Press release.

Furthermore, the Coppa Italia, Supercoppa and Primavera competitions will also benefit from the division’s rebranding.

Finally, Serie A has promoted new Facebook, Instagram and Twitter accounts, all bearing the name ‘SerieA’, despite the latter’s predecessor having built up 1.2m followers.

So far, however, much of the social reaction to the League’s new emblem has varied from mixed to negative…

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