The Stadio Bentegodi isn’t quite the iconic footballing theatre the Santiago Bernabeu or Old Trafford are, but as far as opening stages go, it will do for Cristiano Ronaldo.
He scored twice in his first ever league appearance for Sporting CP, and club legend George Best hailed his first Manchester United appearance "the most exciting debut performance I’ve ever seen" as his pace and skill wowed the crowd.
He won’t have to do nearly as much to court spotlight on Saturday, as he marks another chapter in his glittering career, donning the black and white stripes of Juventus for the first time.
Ronaldo mania has swept through Turin, with his face on the front of newspapers and his name on the back of children’s shirts. He has both a pizza and an ice cream dedicated to him, and has brought over six million social media followers to Juventus since his arrival.
One man a league doesn’t make, but the arrival of the most recognisable footballer on the planet and current Ballon d’Or winner was always going to attract some interest.
There is always a little extra spice when Juventus are in town, with Saturday’s fixture the highest attended at Chievo for several seasons. But fans like those of Frosinone, Empoli or SPAL may never have imagined seeing Ronaldo live against their team.
And that hype of potentially seeing Ronaldo play will last long after the opening day, as fans will readily turn up just to see one player.
Business-savvy clubs are already capitalising on the clamour, with Juve season tickets selling out despite a 30% mark-up and away tickets for the trip to Parma in Week 3 are being sold at a premium price.
That anticipation will spread to the players, who will want to play harder and tougher against him, as they would when Juventus and their stars normally roll into town.
But conversely, a few will be planning to be as close as possible to the Ballon d’Or winner come the final whistle for the chance of a shirt swap.
For the first few weeks, everything he does will draw media attention. His first start, first goal, win, losses, anger and arguments.
The league will hope that initial buzz turns into a sustained viewership, which may happen if the title race as close as it was last year.
One sour note for Serie A officials hoping to draw a large audience is the fixture clashes with Arsenal v Chelsea in the Premier League, which will pull some fans away.
But with or without Ronaldo, the start of the season would still be a big one. Inter have bought exciting players like Radja Nainggolan, Lautaro Martinez, Keita Balde Diao and Stefan de Vrij.
Napoli, with Carlo Ancelotti now at the helm, have signed Simone Verdi and Fabian Ruiz, while Roma have spent well over €100m on their summer arrivals.
Ronaldo is far from the only reason to watch the Serie A this season, but no doubt many will tune in just for that. Come for CR7, stay for the unique spectacle that is Italian football.