Sunday September 9 2018
Inter brand value doubles

The Inter brand has doubled in value over the last year, worth more than triple what it was in the Erick Thohir era.

According to calculations made by La Gazzetta dello Sport, the Nerazzurri are now 13th in Europe when it comes to football club brand value at €389m.

That is double the figure registered in 2017 and over three times as much as it had in 2016, before Thohir sold 70 per cent of his shares to Suning Group.

A year ago, Inter were 28th in the European brand charts, but they are now 13th and closing on Juventus in 11th.

However, the statistics also show just how far behind Serie A clubs are compared to the Premier League when it comes to monetising their brand.

Tottenham Hotspur are in 10th place and worth €626m, almost double the Inter total.