Serie A will be shown free to air in Scotland on the STV Player platform as of this weekend, courtesy of Eleven Sports.

It was confirmed on Friday that the STV Player ‘will broadcast free-to-air live coverage of 14 matches’ from Serie A and La Liga across November 24 and 25.

After that, ‘two live matches from La Liga and Serie A will then be shown every week’ on the online service, which is free to access for Scottish residents.

Serie A will be shown free to air in Scotland on the STV Player platform as of this weekend, courtesy of Eleven Sports.

It was confirmed on Friday that the STV Player ‘will broadcast free-to-air live coverage of 14 matches’ from Serie A and La Liga across November 24 and 25.

After that, ‘two live matches from La Liga and Serie A will then be shown every week’ on the online service, which is free to access for Scottish residents.

Richard Young, commercial director at Eleven Sports UK, said: “Our free-to-air partnership with STV fits perfectly into Eleven’s ‘For the Fans’ strategy which aims to make leading football action more accessible for fans at an affordable price.

“STV has fantastic reach across Scotland and this collaboration is another way to drive awareness of our premium football offer to new and diverse audiences.

“Following our free-to-air partnership with Facebook, our inventive methods of distribution ensure we continue to reach fans everywhere while strengthening Eleven Sports’ position as a pioneer in the contemporary sports media landscape.”

Richard Williams, STV’s digital managing director, added: “We’re delighted to be partnering with Eleven Sports to bring our viewers free-to-air football featuring the likes of Messi and Ronaldo for the very first time on the STV Player.

“This partnership reinforces our commitment to be Scotland’s number one entertainment destination by offering a wider range of premium content to new audiences on the STV Player.”

And, of course, you can watch Lazio-Milan and Juventus-SPAL on Eleven Sports this weekend by clicking the links.

Image credit Eleven Sports

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