Tuesday January 8 2019
Juve pursue sleeve sponsors

Juventus are reportedly planning to increase revenue even more by signing a shirt sleeve sponsorship deal.

According to Calcio e Finanza and Tuttosport, the proposal would make the most of Cristiano Ronaldo’s pulling power among sponsors.

The ability to use a sponsor on the shirt sleeve was only introduced in Serie A this summer, but relatively few clubs have adopted it.

So far only Empoli, Torino, Fiorentina, SPAL and Atalanta have taken up sleeve sponsors, while Cagliari had it for just two games.

After rumours Inter were looking for a sponsorship deal on their sleeve space, now Juventus are joining the fray.

This type of agreement can be worth as much as €10m per season.

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